Marketing Specialist BeNeLux

We are looking for an all-around Marketing Specialist to support our operations in the Benelux region. This role is ideal for a proactive and versatile marketer who can effectively localize global strategies while executing high-impact campaigns tailored to regional needs. You’ll work closely with our Sales and Management teams, translating group messaging into relevant, local content and campaigns that drive lead generation, customer engagement, and brand awareness.

Key Responsibilities:

Marketing Strategy & Campaigns

• Plan and execute localized marketing initiatives that support business growth and sales targets in the BENELUX region.

• Adapt and implement Group-level messaging, content, and brand assets for local use.

• Execute integrated campaigns including email marketing, marketing automation, and digital advertising.

• Collaborate with Sales to generate leads through targeted content and outreach strategies.

• Manage local marketing budget

Sales Enablement

• Develop localized sales materials: presentations, flyers, brochures, case studies, and client success stories.

• Support campaign activation through the creation of supporting visuals, assets, and messaging aligned with commercial goals.

• Develop digital marketing campaigns to generate leads

Digital & Content Marketing

• Manage and update the local website, including Dutch translations and original content creation.

• Write and publish blog articles, case studies, landing pages, newsletters, and SEO-driven content relevant to local audiences.

• Own and execute regular customer newsletter

Communications & Public Relations

• Manage internal communications: draft updates, support town halls, events, and maintain the local intranet.

• Coordinate external comms: write newsletters, blogs, and customer stories tailored to the BeNeLux region.

• Oversee PR activities with the local agency.

• Ensure consistent message flow between Group, local operations, and customers.

Event management

• Plan, manage, and execute local marketing events, exhibitions, and customer workshops.

• Coordinate webinars, including content preparation, speaker support, promotion, and post-event follow-up.

• Support event logistics, budget management, asset preparation, and campaign integration to maximize ROI.

• Bachelor degree or higher in Marketing, Communications, Business Administration or similar.

• 5+ years of experience in marketing in B2B.

• Native Dutch speaker with strong copywriting and communication skills.

• Experience with HubSpot, CRM tools, GA, SEO, marketing automation, website CMS platforms, and other marketing tools. Proficiency in PowerPoint and familiarity with design tools.

• Demonstrated experience in event planning and execution.

• Strong project management and stakeholder coordination capabilities.

• Self-starter with a commercial mindset and a proactive, hands-on attitude.

• Knowledge of the logistics/supply chain sector is a plus.