Online Store Manager

Lely, founded in 1948, is committed to creating a sustainable, profitable, and enjoyable future in agriculture. Driven by the challenges farmers face and the needs of cows, we develop high-quality robots and data systems that improve animal welfare, flexibility, and productivity on dairy farms. Our mission is to support sustainable food production.

For more than 30 years, we have been a global leader in the sales and service of automated systems for successive generations of dairy farmers. Every day, we inspire our colleagues to provide customers with innovative solutions and to be a reliable partner for long-term advice and support. With our state-of-the-art Lely Campus in Maassluis and a worldwide network of dedicated Lely Centers offering tailored sales and service, Lely operates in more than fifty countries.

As an Online Store Manager at Lely, you are at the forefront of how our Lely brand and Lely consumables are presented to the world. You take full ownership of the store experience. You play a vital role in increasing customer engagement and driving commercial success through effective visual merchandising and data-driven retail decisions. 

You will be working in close collaboration with marketing teams, logistics, clusters and Lely Centers to translate product strategies into impactful retail execution. By doing so, you ensure that every farmer visiting our online store is inspired and leaves with a strong impression of Lely's values and innovations. 

Do you have an eye for detail, a passion for retail excellence, and the skills to make data-driven decisions? Then read on! 

Your main responsibilities: 

As an Online Store Manager you drive Sales & Revenue Growth, Platform Management and customer experience.  

Platform management: 

• Oversee the day-to-day operations of the eCommerce platform serving farmers across multiple regions. 
• Ensure product catalogues, details and pricing, are accurate and up to date 

Farmer-Centric Digital Experience: 

• Optimize the platform for ease of use, speed, mobile access, and clear product discovery.  
• Improve tools farmers rely on, such as repeat order flows, and subscription products 
• Deliver an online experience aligned with the realities of farm life: practical, fast, and frustration-free. 

Sales & Revenue Growth: 

• Develop strategies to increase online sales and customer retention. 
• Monitoring and improve KPI’s as conversion rate, order frequency, and revenue 
• Coordination of promotions, to support farmers’ seasonal needs and operational cycles  

Other responsibilities include: 

• Plan and implement seasonal and campaign-based promotions across product categories. 
• Optimize product presentation and in-store placement based on retail strategy and data insights. 
• Analyze merchandising performance and report on promotional outcomes. 
• Work with CMS and BI tools to support visual merchandising and commercial planning. 
• Collaborate with cross-functional teams to ensure seamless customer experience in-store. 

What is your experience?

You are a proactive and commercially driven professional with a sharp sense for retail strategy. With your analytical mindset and structured way of working, you’re always looking to improve how products are showcased and promoted. You thrive in a dynamic environment and understand how to translate data into practical, on-the-floor actions. You enjoy working with your team towards a common goal and engage with stakeholders within the company to achieve your goals.

We are looking for someone who brings the following:

• Bachelor’s degree in Retail Management, Marketing, or a related field.
• At least 5 years of experience in a similar retail or store management role.
• Strong understanding digital buying journeys and the ability to translate these into intuitive, userfriendly online experiences
• Proven experience with planning and executing promotions and visual merchandising.
• Strong analytical skills with proficiency in Excel, and experience using BI and AI-driven insights tools.
• Experience working with a CMS to manage product information and store content.
• Excellent communication skills, with the ability to collaborate, influence, and negotiate across diverse teams and stakeholders.

Working at Lely means contributing to sustainable progress within one of the most innovative organizations in the Netherlands. You contribute to making the agricultural sector future-proof - and we make sure that you get all the space, resources and support you need to do so. 

• An international working environment with opportunities for own initiative and entrepreneurship. 
• Excellent working conditions, including up to 8 weeks of vacation per year and a good pension scheme. 
• A salary within the scale of € 5.015  - € 7.163  gross per month, in which we like to see opportunities for growth from your starting salary towards the future 
• Good growth opportunities: you are in control of your development and can choose from various training courses through our Lely Academy - from personal development to job-specific training. 
• Our modern Lely Campus offers daily access to extensive sports facilities: an indoor gym, outdoor padel courts, an outdoor basketball and volleyball court, table tennis and table soccer. You can join Hyrox workouts or sign up for personal training - and challenge your colleagues during an active break. 
• Enjoy fresh coffee and tea from our own barista, with milk straight from our farm, as well as a healthy and affordable company restaurant. 
• A healthy work-life balance thanks to our hybrid work policy: you work at least three days a week on Campus, with flexible working hours and plenty of room to spend extra time on site (between 06:00 and 20:00). 
• A free shuttle bus will take you to and from the metro in Maassluis, so your workday starts and ends smoothly. 
• Successes need to be celebrated: from anniversaries to Christmas parties - at Lely we know how to do it! 

Recruitment & selection agency, consultancy, and/or secondment agency? 

We appreciate the interest, but we are looking for all our candidates directly. We understand that you, as an intermediary, want to present candidates for our great positions and thus contribute to our ambitions, but this is not how we have set up our recruitment. This means that all unsolicited profiles offered on Lely vacancies will be treated as direct applications.