Paid Media Specialist

Who we are

We are GoSpooky. An incredibly fast-moving bunch of unconventional storytellers, social media superstars, and slam-dunking creatives. We know all things internet culture and create scroll-stopping content people actually want to share. One thing we all have in common: we’re always on the lookout for attention. At Gospooky, we believe in being authentic, bold, and creative—it’s the essence of who we are. We’re on the lookout for like-minded talent who share these values and thrive on pushing boundaries by shaking up social media. We need people who aren’t afraid to experiment, think outside the box, and embrace challenges with enthusiasm. If you’re someone who spots an opportunity in the morning and brings it to life by the afternoon, we’d love to hear from you.

What we do
Guided by our ARC (Always Relevant Content) approach, we focus on crafting content that stays timely and impactful. Our team includes content creatives and strategists who collaborate closely to deliver highly relevant content for our clients. Together, they form power teams that can quickly transform trends into tailored content within 24 hours or develop long-lasting series and formats that deeply resonate with communities across various platforms. And if the insights are really strong we build it out to impactful campaigns.

So, wanna join us? 

The Action:

As a Paid Media Specialist, you will be responsible for developing and executing paid media strategies, managing budgets, and optimizing campaigns across multiple platforms. Your expertise in digital advertising will help our clients stay at the forefront of social media. You will collaborate closely with creative teams, track performance metrics, conduct A/B testing, and provide data-driven insights to enhance campaign effectiveness. Staying ahead of industry trends and identifying innovative opportunities will be key to driving impactful, cost-effective campaigns.

As a Paid Media Specialist:

• You understand the importance of social media and how content is impacting the performance of digital campaigns.


• You will think along with client briefings on how to use media and media budgets to reach campaign and account goals, and you are the go-to person on this subject.


• You will create, manage, and optimize campaigns for the various ad manager platforms and work alongside the creative and content teams in creating best-in-class campaigns. You are not afraid to voice your opinion to share your knowledge and get the best out of every asset.


• You are in charge of analyzing and delivering on KPI’s and will be the go-to person for reporting for both paid and organic campaigns.


• You will be able to work fast, manage multiple priorities, demonstrate strong judgment and attention to detail, take ownership, and be a team player with the ability to work with multiple colleagues.
  


• You will stay up to date with trends, platform algorithms, new ad formats, and industry developments to ensure innovative and effective campaign strategies.


• You will be able to mentor junior team members and provide training on paid media best practices and tools, ensuring knowledge is effectively shared across teams.

You are someone who:

• Has 2-3 years of experience as a Paid Manager or in a similar role at an agency or brand.


• Is extremely aware of the trends and developments in the online (advertising) ecosystem.


• Is capable of innovating in a thought market.


• Is a strong communicator and knows how to navigate multiple teams.


• Is proactive and knows how to share its opinion on subjects that matter for your role.


• Has hands-on expertise in A/B testing, audience segmentation, and creative iteration to refine paid social campaigns.
  


• Passion for social media, staying ahead of industry trends, and leveraging the latest platform features to maximize campaign success.


• Excited to deep dive into numbers and knows how to translate the results for reports and optimization purposes.


• Is a social media geek and is on top of everything concerning TikTok, Meta, and Roblox.
  

What's in it for you?

• Bright, pet-friendly office in Amsterdam with a great vibe for productivity


• A pension plan where you contribute a percentage of your salary
  


• We prioritize the mental well-being of our employees. That’s why we’ve partnered with OpenUp to offer professional unlimited mental health support. Learn more here:  https://openup.com/
  


• Phone allowance of up to €25/month (depending on your role)


• Commuting allowance 


• Healthy communal lunches to keep you fueled


• Remote working possibility in agreement with your team 


• Flexible holiday policy for a proper recharge 


• A MacBook for peak productivity


• Gift card and birthday wishes every year!


• Fun events to connect, recharge, and bond as a team 


• Dutch classes for international team members


• Training opportunities to develop your skills and grow with us 
  
  

Apply for the job!
So do you want to join our team? Then we'd love to hear about you!

Please note a valid EU work permit is required for this role.

GoSpooky is an equal-opportunity employer.
We welcome candidates of all identities and backgrounds and make our hiring decisions based on objective measures. We believe a diverse team is crucial to our collective success and value an inclusive culture where everyone can bring their unique selves to work.