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Develop and lead the paid social strategy across Meta, Pinterest, TikTok, and other platforms
Translate business goals into effective campaign plans and targeting strategies
Oversee campaign setup, monitoring, optimisation, and delivery across channels
Act as the main point of contact with the creative team
Brief creatives for social assets and ensure alignment with campaign objectives
Work with designers and content producers to evolve formats and creative approaches
Monitor and analyse campaign KPI’s and performance results
Build and manage A/B tests, interpret outcomes, and apply learnings
Produce clear, actionable performance reports with insights and recommendations
Manage campaign budgets to ensure efficient spend and performance
Identify optimisation opportunities and implement improvements quickly
Surface risks and corrective actions when performance trends deviate
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