PR Manager

What you’ll do

• Reporting to the Head of PR, Manage PR accounts in close collaboration with other members of the PR team, consisting of currently 3 other PR managers and a Head of PR. 


• Act as a strategic partner for PR client accounts, elevating client PR strategies and activation, across print/online/social media/broadcast channels with a primary focus on earned media. 


• Creating realistic, creative and effective PR plans and PR campaign strategies. 


• Collaborate and support PR colleagues where required to secure earned media, brainstorming creative brand messaging and storytelling across all luxury lifestyle, travel and hospitality clients. 


• Press release writing, press kit creation and other required PR assets, with a keen eye for detail. 

• Updating monthly reporting of PR accounts

• Strengthen and expand media relationships with key journalists, editors, influencers/VIP/creators and talent agencies. 


• Identify brand partnerships in order to generate PR coverage reaching new target audiences. 


• Regular client calls and meetings to provide, advise and ensure alignment of business objectives, results and PR strategy. 


• Contribute to new business development through proposals, pitch decks, client cases and strategic PR recommendations.

• Occasional travel to clients or attending media/industry events, which may require you to work outside your regular office hours.


• Become a key team member within a rapidly growing agency and working together with colleagues of other departments within the agency. 

Candidate requirements

• 3-5 years experience working in hospitality and lifestyle PR. 


• Fluent in both Dutch and English (written and spoken). German language skills are a plus. 


• Excellent communication skills


• Pro-active and solid commercial knowledge and understanding of business acumen used in the hospitality industry. A good understanding of various hospitality brands and their positioning. 


• Familiarity with luxury, boutique, or lifestyle brands is a plus.


• A natural in relationship building. A network of media and VIP/celebrities/influencers and knowledge of the media landscape in The Benelux


• The desire to grow our network of international media relations in DACH and Scandinavia. 

• Dynamic, being able to level with C-executives as well as junior level.

• A hands-on mentality, a problem solver, highly adaptable and the ability to multitask across a diverse range of clients. Being able to keep calm and a helicopter view whilst under pressure. 

• Keeping the right balance between driving results for our PR accounts, as well as the profitability of the PR accounts. 


• An analytical mindset and sense of aesthetics in order to present our results in the best possible way. 

• Reside within a commutable distance of Amsterdam.


• Driving license B  is a plus

What we offer

• An opportunity for 32-40 hours per week


• A salary range (based on 40 hrs/pw) of 3.000 euro - 4.000 euro, based on relevant experience and fit.

• Additional benefits. Company laptop, working from home compensation, an option to work remotely for 2 weeks per year, Afternoon off on your birthday, and special discounts at several clients (hotels, restaurants, cocktail bars).


• Earn optional perks. The longer you work with us, the more perks you earn. Including Pension contribution, additional Holidays, and a Sabbatical.


• Holidays. 25 holidays (on a full-time basis) and 8% holiday allowance included. Option to earn or buy additional holidays.

Working with us

• Industry leaders. You get to work with some of the most renowned lifestyle brands and industry professionals.


• Always new challenges. You’ll enter projects across a diverse range of hospitality and lifestyle brands, offering you ample opportunity to learn and grow your network. ‘Boring’ is the last word you should think of.


• Personal development. A professional development plan, coaching by an experienced team, and resources to let you grow from A to Z.


• Informal company culture. Short communication lines, a spirit of sharing ideas and knowledge, fun team events & social drinks.


• A talented team. Experts from different fields and countries, but all living up to our core values.


• Hybrid working. A combination of working in our office in Amsterdam, at home, or at one of our clients.