Product Manager Digital Platforms

Who are we?

We're a smart hydration company rebuilding an industry that still runs on sugar water and single-use packaging.
Filtered water, functional flavors, zero bottles. Still, sparkling, cold, and hot. All poured from one tap. We create hydration people want to reach for, starting with the workplace where we help teams thrive.

As an AI-native company, we build at speed. In 2025, Aquablu ranked 2nd in the Deloitte Technology Fast 50 (Netherlands) and 30th in the Sifted 250 (Europe), both rankings of the fastest-growing companies by revenue growth. In 2026 we were named a winner of Maya's Culture 100 Europe Awards as one of the best workplaces to thrive in.

Growing that fast and thriving comes down to our people. Our team is our biggest asset and one that we’re proud of. We’re committed to maintaining our vibrant culture as we continue to grow.

About the role

AURA is the platform Aquablu runs on. It replaced about 15 tools with one system of record, gives every colleague their own AI agent, and connects to hundreds of our systems in the field. Version 2.0 just went live. What it becomes next is your call.

You own AURA’s direction: what gets built, why, and in what order. Then you build it yourself. You’ll write features with AI coding tools like Claude Code and Cursor, and deploy them to production. Our engineering team sets the architecture, reviews your work, and makes sure the platform stays safe while you move fast.

You don’t need to have been an engineer. You do need to want to ship code. You’ll report to our Head of Digital Product.

What you'll Do

• Own the roadmap: prioritize by business value and user pain. Kill ideas that don’t earn their place.

• Find the real problem: work directly with the teams who use AURA every day.

• Build features yourself: go from idea to working feature with AI, not to a spec handed off to someone else.

• Deploy to production: ship your own features, with engineers reviewing and guiding your work.

• Keep leadership aligned: explain your priorities and trade-offs from decision to launch.

• Measure and iterate: define success for every feature, check whether it landed, and go again.

What You Bring

• Platform experience: three to five years as a PM on a live software product, ideally B2B, SaaS, or internal platforms.

• Clear judgment: you commit when there’s no perfect answer.

• Stakeholder trust: you earn it with senior stakeholders and explain decisions plainly.

• Technical comfort: you’re comfortable with code, data models, and integrations, even if engineering was never your title.

• AI already in your work: you’ve built something with AI tools, even a prototype or side project, and you want to make it your day job.

Bonus: connected hardware or IoT experience.

✨ Why join us?

You will be part of a young, fun and ambitious team which aims to change the way people consume water!

A salary base of 63-85k€(incl. 8% holiday allowance)

26 paid holiday days

Equity through our Aquablu for All plan — everyone shares in what we’re building

Healthy (heavily discounted) lunches

Urban Sports Club membership

Access to the Corporate Benefits platform for endless savings

Travel compensation >10km

A pension plan by Zwitserleven.

Endless amount of our very own flavoured water !

Check out out our Youtube to get a feeling for the culture at Aquablu!