Marketing Manager

• You are adaptable and comfortable with wearing different hats
• You can work with little or no supervision and you are results-driven
• Flexibility to work in a startup environment with team members from all over the world

As Marketing Manager, you’ll be responsible for creating and executing marketing strategies that directly contribute to our pipeline and self-serve revenue growth. You’ll manage the full marketing lifecycle, from positioning and campaign development to content creation and performance analysis, ensuring that every initiative aligns with business goals.

You’ll lead a small but agile team, including a Junior Content Marketeer, and multiple external vendors across paid media, SEO, and website dev. You’ll have full autonomy to shape this setup, selecting new partners or replacing existing ones depending on performance, scope, and budget.

• Marketing Strategy: Develop and execute a marketing strategy that drives lead generation and contributes to self-serve revenue. Test and scale new marketing channels; evaluate paid, organic, and other tactics to find high-ROI opportunities.

• Messaging & ICPs: Continuously evolve our understanding of ideal customer profiles and market segments to sharpen product messaging and ensure alignment with customer needs.

• Content Creation: Create and oversee the production of compelling content including case studies, landing pages, articles, webinars, and sales enablement materials.

• Marketing Automation: Own the marketing tech stack, including CRM, lead scoring, and automation workflows to improve funnel efficiency and campaign execution.

• Analytics & Reporting: Track KPIs and OKRs to measure performance; use insights to continuously improve campaigns and optimize ROI.

• Teams Alignment: Work closely with Sales, Product, and Communications to ensure aligned messaging and a great customer experience.
  
  

• 6+ years of experience preferably in a SaaS or tech startup environment

• Experience with creation and execution of multi-channel marketing strategies

• Proficient with CRM systems (e.g., HubSpot) and WordPress

• Experience with marketing automation tools and lead generation

• Excellent communication skills

• Fluent in English, knowledge of German or Dutch is a plus

• Based in the Netherlands and eligible to work there without visa sponsorship

• Available 9–5 CET, 40 hours/week, with a hybrid working setup