Sales Controller

In a nutshell 

We’re looking for a Sales Controller who combines strong analytical skills with a proactive, business-oriented mindset. You’re passionate about turning numbers into insights that drive commercial performance - not just reporting on what happened, but understanding why and what to do next. You bring structure to complex data, challenge the status quo, and help build scalable, future-proof sales controlling processes. As part of the Commercial team, you’ll play a key role in ensuring the financial integrity and performance of our commercial activities in the Dutch market. Acting as the link between Buying, Finance and Data teams, you’ll safeguard margin accuracy and be the driving factor for further process improvements and automation. You will be reporting to the Commercial Analytics Lead and be a key sparring partner to our commercial teams, helping them make smarter and data-driven financial decisions.

Tricks of the trade

• Sales & margin controlling: Monitor purchase prices, margins and quantities of the entire assortment to safeguard financial integrity


• Commercial insights: Analyze financial KPIs and category performance, identify opportunities, spot weak performance and drive financial planning. 


• Deal reporting: Ensure all supplier deals are correctly documented, communicated, and reflected in reporting


• Invoice, discount & counterpart management: Oversee off-invoice discounts, counterpart agreements and receivables to ensure accuracy, compliance and timely follow-up


• Tax & regulatory compliance: Ensure consumer taxes are correctly configured and support year-end settlements

Your superpowers

• BSc degree in Finance, Business Economics, or a related field


• 1-2 years of experience in a controlling, FP&A, or commercial finance role


• Strong understanding of sales, pricing, and margin analysis


• Excellent analytical and problem solving skills - comfortable with large data sets


• Strong attention to detail with a structured approach and accurate execution


• Advanced proficiency in Excel (or Google Sheets); experience with data tools (e.g. Power BI, Tableau, or SQL) is a plus


• Excellent communication skills - able to translate complex financial insights into actionable business advice and convince your stakeholders


• Fluent in English (Dutch, German, or French is a plus)


• Experience with ERP or accounting systems (Workday, SAP, or similar) is advantageous

Picnic perks

Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

✍ Learning & development 

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses. 

All the rest 

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.