Sales Development Representative (SDR)

WHO WE ARE 🌍

Innercrowd is a fast-growing startup revolutionising the event industry with our loyalty driven engagement and communications software. Our products and services power high-performing fan campaigns for some of the biggest festivals around the world. With clients like Verknipt, Elevation Events, and REBiRTH, we’re on a mission to expand globally and reshape how events engage with their most passionate communities. We’re now at the point where sales is proven, and ready to scale. To support that next phase, we’re hiring our first Sales Development Representative.

WHY THIS ROLE✨

Innercrowd has seen great traction in local markets and aims to scale across Europe. This role exists to build the foundation for repeatable outbound and inbound sales development, starting in the Netherlands and Belgium and expanding across Europe. As our first SDR, you’ll help define how we generate and qualify opportunities going forward.

WHAT YOU’LL DO 🏄

• You’ll identify and research companies and decision-makers that fit our ICP

• You’ll reach out via email, LinkedIn and light calling to start conversations

• You’ll qualify inbound leads from partnerships and early marketing efforts

• You’ll book high-quality meetings for a Partnerships Manager

• You’ll test messaging across different European markets

• You’ll share insights and feedback with founders to improve sales and marketing

This is a hands-on role where you’ll help build structure, not just follow it.

WHO WE’RE LOOKING FOR ✨

• You’ll bring 1–3 years of experience in a B2B SDR / BDR or similar role

• You’ll have experience with outbound prospecting

• You’ll be comfortable working without fully defined playbooks

• You’ll communicate clearly and confidently in English and Dutch

• You’ll be based in (or willing to work from) The Hague full-time

WHAT YOU’LL BRING 🪄

• You’ll be curious about why prospects buy (or don’t)

• You’ll think in terms of quality, not just volume

• You’ll enjoy testing, learning and improving

• You’ll take ownership of your work

• You’ll bring other European languages (e.g. German, French, Spanish) — nice to have

WHAT WE’LL BRING 🤝

• You’ll earn a compensation package of €55,000 and €65,000 OTE, depending on experience

• You’ll earn variable compensation based on qualified meetings and closed-won deals

• You’ll get the opportunity to help shape our sales approach from the start

• You’ll work in a small, focused team where your work has direct impact

• You’ll have a full-time, in-office role at our The Hague office

• You’ll have the opportunity to grow into more senior sales, partnerships or revenue roles as the company scales, depending on performance, skill and appetite.
  

As the company scales, this role can develop into more senior sales, partnerships or revenue roles, depending on performance and interests.