Sales Lead Netherlands (f/m/d)

As our first Sales Lead in the Netherlands, you’ll take on a unique opportunity to launch plancraft’s presence from the ground up – shaping how we go to market, win our first customers, and build lasting relationships in the Dutch trades sector.

You’ll co-create our local success story alongside our Business Development Manager  – combining strategic thinking with hands-on execution. This includes developing our sales playbook, refining customer messaging, and building a scalable sales process that truly fits the market.

As we grow, you’ll have the opportunity to scale your own sales team, take ownership of hiring and onboarding, and help shape the culture and structure of our Dutch organization:

• You lead customer conversations, conduct demos, and build strong, trust-based relationships.
• You combine insights and execution, gathering market feedback to inform our GTM strategy.
• You pave the way for team growth, by designing scalable processes and outlining hiring plans.
• You launch our local presence, win early adopters, and develop our NL sales playbook.

Over time, this role can grow into a team leadership position – shaping both the strategy and culture of our Dutch sales team.

Must haves:

• Native Dutch and fluent English.
• 3+ years in B2B SaaS sales, ideally with some leadership experience.
• Startup experience and entrepreneurial drive.
• Proven track record in full-cycle sales.
• Excellent communication and negotiation skills.
• Self-starter mindset and comfortable in fast-paced environments.
• Proficiency in Hubspot and data-driven decision making.
• Based in or willing to relocate to Amsterdam.

Nice to haves:

• Knowledge of the contractor or tradespeople market.

• Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
• Influence: Take direct responsibility and have a say in a flat-hierarchy company.
• Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
• Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success.
• Salary: We offer you a competitive salary package with a clear growth path.
• Benefits: MacBook, ChatGPT Pro License and three major team events per year. Plus, we are currently building our NL benefits portfolio.
• Relocation bonus: We provide financial support for your move to Amsterdam.
• Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days.
• Location: Our HQ is in Hamburg but we are currently building a NL hub in Amsterdam and will provide an office space for you together with the NL team.
• International environment: We are a team made up of different nationalities, so our company language is English.