Sales Manager - Mid Market & SMB

About the Role

This role is based in our The Hague office.

Key Responsibilities

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  Own the Mid‑Market sales strategy, including segmentation, forecasting, pipeline generation and management, and territory planning.
  
  


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  Set clear performance goals and KPIs, and regularly review team progress, providing coaching and support where needed.
  
  


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  Take a proactive, solution‑oriented approach to problem‑solving and adapt effectively to change.
  
  


• Focus on further net new business development by the team. 


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  Demonstrate resilience and persistence in working towards ambitious, agreed objectives.
  
  


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  Collaborate with Marketing, Customer Success, Sales Enablement, Channel Sales and Product teams to ensure alignment and effective feedback loops.
  
  


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  Ensure consistency in sales processes, tools and the application of sales methodologies.
  
  


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  Hire, onboard and support the development of new sales team members, building a strong pipeline of future sales leaders.
  
  


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  Provide accurate forecasting and reporting on pipeline and revenue to senior and executive leadership.
  
  


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  Support the team by joining strategic customer opportunities and helping to remove obstacles to progress.
  
  


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  Act as a role model by demonstrating the company’s values through day‑to‑day behaviours and contributions to long‑term organisational goals.
  
  

The ideal candidate has

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  At least 5 years’ experience leading and developing B2B SaaS sales teams, ideally within the Mid‑Market segment (1,000+ employees).
  
  


• a focus on hands-on net new business development, and has managed a team focused on net new business development. 


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  Experience leading a consultative sales process within a complex SaaS environment.
  
  


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  Strong understanding of sales strategy, forecasting, pipeline management and pipeline generation.
  
  


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  A track record of consistently achieving agreed revenue targets.
  
  


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  Strong coaching, communication and leadership skills, with the ability to support and enable team performance.
  
  


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  A solid understanding of modern sales methodologies and CRM best practices.
  
  


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  Experience working collaboratively across functions such as Marketing, Pre‑Sales, Partners and Customer Success.
  
  


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  Strong analytical skills combined with the ability to translate strategy into effective operational execution.
  
  


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  Clear communication skills in written, verbal and presentation formats.
  
  


• Fluent Dutch and English (business level or higher) and already based in the Netherlands with ability to travel to The Hague multiple times a week. 

Benefits we offer

• Competitive market-based compensation


• Career progression and internal mobility opportunities


• EUR 1.000,00/Year towards our Tuition Reimbursement Program 


• Employee Referral Program 


• Corporate Donation Matching Program


• Company sponsored events / regular team building events 


• 30 PTO/Year, plus all public holidays and access to AvePoint holidays!


• Flexible Public Holiday Policy


• ... and much more! 

AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe that diversity and inclusion drives our success and is at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities.  

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