Senior Account Manager - Benelux (Amsterdam Based)

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

JOB FAMILY SUMMARY:

The ClassPass International team is responsible for growing and strengthening our partner ecosystem across global markets. This includes acquiring high-quality new fitness, wellness, and experiential partners, as well as nurturing and expanding relationships with existing partners. Through a combination of market expertise, strong local relationships, and strategic sales and account management, the team ensures we deliver exceptional value to our members and long-term success for our partners. 

JOB SUMMARY:

The Account Manager is responsible for optimising performance, driving upsells, and retaining ClassPass’s most valuable fitness and wellness partners within their region. Deeply embedded in the local fitness and wellness community, this person is often the first to know about new business openings and emerging trends, proactively pitching ClassPass where relevant. They maintain a strong field presence through studio visits, events, and networking, building lasting relationships with partners. This is a highly proactive role requiring consistent outbound engagement with your portfolio to unlock growth opportunities and deliver on our triple bottom line: doing right by our partners, our subscribers, and our company.

MINIMUM QUALIFICATIONS AND REQUIREMENTS:

• 3+ years of experience in account management, customer success, or post-sales roles; 
  (experience in SaaS or marketplace is a plus).


• Demonstrated success meeting or exceeding performance targets (e.g., upsell, retention, 
  or engagement metrics).


• Strong communication and relationship-building skills across diverse audiences.


• Effective time management and B2B negotiation skills.


• Knowledge of or connections within the local fitness, wellness, or related industry.


• Comfortable working independently with limited direction.


• Based in the assigned region Amsterdam, with willingness to travel within the Benelux region.


• Fluency in Dutch and English; additional languages a plus.


• Strong alignment with Playlist core values and an eagerness to learn in a fast-paced 
  remote-first, international environment.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Establish a professional relationship with top ClassPass partners to develop a core 
  understanding of their unique business needs allowing you the ability to upsell and retain


• Conduct regular outbound outreach to the top accounts within your book of business to 
  foster relationships, identify pain points and sell solutions


• Engage in outbound outreach to upsell remaining accounts within your book of business on 
  optimizations and/or upsell products


• Leverage Field Sales tactics (e.g. travel, in-person drop-ins and meetings) along with the 
  necessary level of inside sales touchpoints (e.g. social, phone, email) to drive engagement


• Strong focus on performance and ability to achieve monthly quota targets related to upsell.

WORK ENVIRONMENT AND PHYSICAL DEMANDS:

• To build strong local relationships and stay closely connected to the market, this role 
  requires the employee to reside within the designated region they are supporting.


• Regular travel will be required to attend in-person partner meetings, market events, and 
  team activities that support regional success.


• It is anticipated that travel will be 30-50% of the time


• Exceptions to location may be made in-line with global hiring policies, if team members are 
  located in one of our global hiring hubs outside the region. This will be upon the businesses 
  discretion and cannot be guaranteed.


• This role regularly utilises a computer, including the use of a monitor, mouse and keyboard