Senior Firmware Engineer (Embedded Systems)

About FeelGroup

Located in the heart of Amsterdam’s vibrant business district, Zuidas, our office is a hub of creativity, innovation, and collaboration. We foster an open-minded culture where every voice is heard and authenticity is encouraged.

FeelGroup is a leading innovator in adult wellness technology, combining advanced hardware, software, and AI to create immersive and meaningful digital experiences. Our multidisciplinary teams work closely together to bring bold ideas to life, with a strong focus on quality, scalability, and user experience. We invest in our people through competitive compensation, solid benefits, and a culture built on trust, transparency, and growth — what we call Feel Culture.

Our Brands

• FeelRobotics.com – Application and platform development for IoT devices


• FeelMe.com – AI-driven video recognition SaaS solutions


• Kiiroo.com – Pioneers in interactive IoT pleasure devices


• Islive.com – A leader in the local live streaming industry


• LuxusAmsterdam.com – Intimacy enhancing devices for couples

About the Role

We’re looking for a Senior Firmware Engineer to take ownership of the embedded firmware powering our devices.

This role goes beyond implementation, you’ll shape architecture, make key technical decisions, and ensure our firmware performs reliably in real-world conditions.

What You’ll Do

• Design and develop firmware for connected embedded devices from concept to production.


• Own key parts of the firmware architecture and drive technical decisions.


• Work closely with hardware, software teams to ensure seamless integration.


• Build and maintain low-level interfaces, communication layers, and system logic.


• Optimize systems for performance, power efficiency, and reliability.


• Diagnose and resolve complex issues in hardware-software interaction.


• Contribute to testing strategies, code quality, and long-term maintainability.


• Support product lifecycle activities including improvements and updates after release.

What You Bring

• Strong experience developing firmware for embedded systems in production environments.


• Solid proficiency in embedded C/C++ programming.


• Deep understanding of microcontroller-based systems and hardware interaction.


• Experience working with real-time or timing-sensitive systems.


• Solid knowledge of communication between embedded devices and external systems (wired or wireless).


• Ability to work within constraints such as limited memory, power, and processing resources.


• Hands-on debugging experience at both software and hardware levels.


• Experience building reliable systems that operate in real-world conditions.

Nice to Have

• Experience with connected or IoT devices.


• Familiarity with wireless communication technologies.


• Exposure to motion systems, sensors, or actuators.


• Experience improving power efficiency in battery-operated devices.


• Scripting or tooling experience for testing and automation.

What We’re Looking For

• A strong sense of ownership, you take responsibility for what ships.


• Ability to make pragmatic engineering trade-offs.


• Comfortable working in a fast-paced, product-focused environment.


• Strong collaboration skills across disciplines.

What We Offer

• Make Your Mark: Real ownership and visible impact from day one


• Flexible Work Environment: Approximately 80% office-based in Zuidas, with regular remote work and up to one month per year working from abroad


• Office Perks: Free drinks, snacks, fresh fruit, personal training sessions, and gym membership contributions


• Product Discounts: Exclusive access and discounts on our products


• Build, Don’t Maintain: Work on new products and technologies that shape the future


• Epic Events: Legendary summer and Christmas parties


• Commuting Allowance: Monthly travel cost compensation


• Sport Allowance: Support to stay active and energized