Senior Retail Activation Manager

Retail Strategy & Activation

• Define and execute the retail activation strategy across direct, indirect, and online channels for the Benelux & Nordics cluster.
• Translate global priorities into locally relevant plans that drive business growth and brand excellence.
• Manage trade marketing investments and optimise spend to maximise ROI.

NPD Launches & Campaign Execution

• Lead end-to-end retail launches and activations, from strategy and planning through to execution.
• Ensure flawless implementation aligned with brand standards, commercial objectives, and timelines.
• Partner closely with Media, Category, Commercial, and Retail Experience teams to deliver integrated campaigns.

Shopper Experience & Performance

• Drive best-in-class shopper experiences across physical retail and online partner platforms.
• Leverage market, retail, and e-commerce insights to identify opportunities and improve performance.
• Implement a test-and-learn approach, scaling successful initiatives across markets.

Stakeholder Management

• Act as the key link between Global and Local teams, ensuring alignment on priorities and execution.
• Build strong partnerships with retail customers, agencies, and cross-functional stakeholders.
• Lead Joint Business Planning discussions with key retail partners.

Leadership & Team Development

• Lead, coach, and develop a team of three Retail Activation professionals.
• Foster a high-performance culture focused on collaboration, accountability, and continuous improvement.
• Ensure effective project delivery across multiple markets and priorities.

Working policy

Our campus culture is built on connection—collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a regular hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.

About You

To be successful in this role, you will bring:

• 6+ years of experience in retail marketing, trade marketing, brand management, or a related commercial function.
• A proven track record of delivering successful retail activations and product launches in a fast-paced, consumer-focused environment.
• Strong understanding of omnichannel retail, shopper behaviour, and customer journey optimisation.
• Experience translating global strategies into effective local market execution.
• Strong analytical skills with the ability to turn insights into actionable plans.
• Excellent stakeholder management skills, with the ability to influence across functions, markets, and seniority levels.
• Strong project management capabilities and the ability to manage multiple priorities simultaneously.
• Experience leading, coaching, and developing high-performing teams.
• A proactive, collaborative, and results-oriented mindset.
• Fluency in English; Dutch or French is an advantage.

Benefits

• Discount on Dyson products  
• Company Pension scheme  
• 29 days annual holiday plan  
• Company Fitness plan  
• EAP (Employee Assistance Programme)  
• Life Assurance Plan  
• Transportation allowance (0,23€/km regardless of the means of transport)  
• Health Insurance – Medical Contribution  
• Eye Examination & Computer Glasses Reimbursement 

* Please note: New employees to Dyson in the Netherlands commence employment on a 12-month, fixed-term basis*