Senior Retail Consultant

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

Shape the future of Retail & Consumer Goods. 

At Sia, we work with leading retailers and consumer brands to design their future — from high-level strategy to hands-on implementation. As a Strategy & Transformation Consultant, you’ll work with senior business stakeholders to define and deliver initiatives across marketing, corporate strategy, product, merchandising, pricing, commerce, and operational models. 

This is a multi-tool role where business curiosity, strategic thinking, and bring the transformation to life. Your focus is not limited to one function — instead, you’ll help clients connect the dots across departments and deliver lasting impact. 

You will: 

• Work on strategic challenges: from defining brand positioning or portfolio strategies to reshaping go-to-market models 
• Support transformation programs: omnichannel strategy, pricing optimization, category development, operational redesign 
• Conduct qualitative and quantitative analyses to bring actionable insights to clients 
• Contribute to project framing, client interviews, benchmarking, and the co-creation of recommendations 
• Operate in agile, multidisciplinary teams, often with exposure to C-level management 

Projects span a wide range of topics — brand strategy, innovation, customer journeys, trade terms optimization, category growth plans, and more — always tailored to what drives value for the client. 

You have the following qualifications:

• Around 4 years of experience in consulting, corporate strategy, or a strategic role in a retail or consumer goods company 
• Strong analytical skills and a good sense of prioritization 
• You have a strong interest in data and AI-related topics, the ability to quickly build expertise in these areas, and you’re excited about helping our clients seize the opportunities they offer.
• A fast learner who thrives on diverse challenges and changing environments 
• You can switch between strategic vision and operational detail — and speak both business and numbers fluently 
• You are fluent in Dutch and English 
• A good understanding of the retail/consumer goods ecosystem (brands, retailers, channels, consumer trends) is a strong plus 

Your benefits:

Your development is our priority. Whether it’s through challenging projects, inspiring colleagues or personal growth, we invest in your success, every step of the way.

We offer:

• An attractive salary that grows with your experience and performance.
• A yearly bonus based on your individual and team results.
• Sustainable and practical mobility options, whether you prefer to travel by train, bike, or your own vehicle.
• A solid pension plan and additional benefits to support your well-being.
• Freedom in where you work, from home, at the client’s office, or in one of our inspiring hubs in Amsterdam or Maastricht, including a home working allowance to make remote work comfortable.
• 26 days of holiday per year, with the opportunity to earn extra days as your seniority grows.
• Plenty of learning opportunities, from mentoring and training programs to international projects that broaden your perspective.
• A strong community, where connection matters – we organize regular social and sports activities to celebrate successes together.

Are you ready for the next step?

If you'd like to apply your expertise to challenging projects and build Sia's future with us, we'd love to hear from you!

We are unable to provide a work permit for this position 

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.  

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.