Senior Specialist SEO

Want to be working on SEO & GEO projects for premium brands like NS, ABN AMRO, and TUI?

Are you passionate about SEO and ready to take your expertise to the next level? Do you want to optimize the digital performance of top brands like ABN AMRO, NS, and TUI as an SEO/GEO Specialist? At iO, you will have the opportunity to build strategies that not only perform well today but are also ready for the search world of tomorrow, including AI, GEO, and E-E-A-T.

As an SEO/GEO Specialist at iO, you will be the strategic partner of our clients. You will develop and implement integrated SEO strategies in the areas of content, technology, and authority. Using data, you will achieve organic growth and measurable business results. You will take the lead, engage with stakeholders at all levels from marketer to C-level, and elevate projects to a higher level.

At iO, we value growth and knowledge sharing immensely. That's why we not only provide you with all the opportunities to grow but also the space to shape your own growth trajectory. We give you the tools such as training sessions, a training budget, and the opportunity to attend conferences. As part of our performance marketing team, you will work closely with SEO, SEA, CRO and data specialists who regularly speak at conferences like Emerce EDAY, BrightonSEO, and SEO Benelux Conference.

This is what your day could look like:

• Conducting in-depth 360° SEO audits, looking at traditional search engines, social search, GEO, and marketplaces, and developing effective strategies for your clients

• Independently determining the necessary analyses and conducting them to identify valuable growth opportunities for both existing clients and prospects

• Analyzing SEO issues from multiple dimensions at once: combining technical audits with content gap analyses, user intent research, and competitive strategies into one strategic advice

• Monitoring the technical state of websites and collaborating with developers on platform improvements

• Keeping track of the results and reporting them to your clients

• Working with tools like GSC, GA4, Semrush/Ahrefs, Conductor, Screaming Frog, Majestic, and advanced AI tools

• Staying up to date on new developments like E-E-A-T and GEO and actively sharing knowledge with the team

• Building AI assistants and working with our own AI tool Bonzai to make your work more efficient

• Guiding complex SEO migrations from start to finish without losing valuable traffic

• Playing an active role in pitches and new business processes, translating SEO opportunities into concrete business value

• Translating complex SEO/GEO issues into clear business objectives and understandable language that align with your clients' commercial goals

• Regularly participating in advisory discussions and, thanks to your commercial insight, identifying valuable opportunities for our clients

• Collaborating with colleagues from different disciplines, from optimizing landing pages for better organic conversions to aligning keyword strategies between SEO and SEA

• You have at least 6 years of work experience in SEO, preferably in an agency environment

• You effortlessly maintain an overview with your project management skills, even when managing tight deadlines and multiple projects. You have a strong sense of responsibility in this

• Proactive communication with clients and colleagues. You dare to think (strategically) out-of-the-box to grow your client's results

• Being strong with data and making strategic choices based on available data analyses. Analysis tools are your right hand in interpreting complex numerical data

• You think diagnostically and always seek the real cause of SEO problems, rather than just addressing symptoms

• Impact-driven prioritization: you use data to identify the highest-value opportunities and strategically allocate resources where they matter most

• Combining different layers of analysis into one coherent picture - from technical SEO and content gaps to user intent, competitive analysis, and business objectives

• You can quickly switch between different perspectives (technical, content, UX, commercial) to always find the right approach for each issue

• Having a clear vision of the evolution of search (AI, LLMs, voice search) and translating these developments into concrete strategic opportunities for clients

• Fluent in English (other languages such as French or German are a plus)