Tik Tok Affiliate Manager

Who we are

We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation.

From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it making fast, bold and relevant work that actually gets shared.

From TikToks that break the For You page, to creator stories built with real community insights, all the way to TikTok Shop, social affiliates and live social shopping that convert in real time.

As official partners of Instagram and Snapchat and partners and social affiliates of TikTok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant.

We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.

The Role

As a TikTok Affiliate Manager, you will drive creator activation for TikTok Shop across a portfolio of brands. You will own the affiliate pipeline end-to-end, from outreach and activation to content output and performance tracking, ensuring consistent weekly execution and growth.

You will operate in a highly execution-focused role with direct commercial impact, where your success is measured by creator output and contribution to GMV. You will work within a small, focused social commerce team and collaborate closely with shop management, paid media, data and content teams to maximise performance.

You will report directly to the Social Commerce Lead.

What you’ll do

• Run high-volume affiliate outreach (50–100 new creators per brand per week) and manage the full pipeline from first contact to activation


• Activate creators quickly around products, trends and opportunities to ensure consistent weekly content output


• Review affiliate content weekly using performance metrics (CTR, watch time, CVR, GMV) and continuously optimise creator briefs


• Identify top-performing content within 24–48 hours and coordinate amplification through paid media (e.g. Spark Ads)


• Track and manage your pipeline performance (recruitment, activation rate, output, results) and resolve bottlenecks quickly


• Collaborate with internal teams to leverage existing creator relationships while continuously sourcing new talent


• Work cross-functionally with shop, paid media, data and content teams to maximise impact of high-performing content

What we’re looking for

• 2+ years of experience in affiliate marketing, DTC e-commerce or marketplace operations with direct performance ownership


• Proven experience managing creator outreach and affiliate pipelines at scale


• Strong understanding of performance metrics such as CTR, CVR and GMV, and the ability to act on them quickly


• Comfortable working in a fast-paced environment with rapid testing and iteration


• Clear and direct communication skills in Dutch and English


• Ability to manage multiple brands or workstreams simultaneously while maintaining commercial focus


• Based in the Netherlands, preferably in the Randstad / Amsterdam region, with flexibility for hybrid working

What’s in it for you?

• Flexible holiday policy for a proper recharge


• Commuting allowance


• Remote working possibilities in agreement with your team


• A MacBook for peak productivity


• Training opportunities to develop your skills and grow with us


• Healthy communal lunches to keep you fueled


• Fun events to connect, recharge, and bond as a team


• Phone allowance of up to €25/month (depending on your role)


• Unlimited mental health support via OpenUp


• A pension plan where you contribute a percentage of your salary


• Gift card and birthday wishes every year


• Dutch classes for international team members

Apply for the job
So, do you want to join our team? We’d love to hear from you!   Please note: a valid EU work permit is required for this role.

GoSpooky is an equal-opportunity employer. Our hiring decisions are based on objective measures and we will not discriminate against any aspect of your identity. We believe that a diverse team is crucial to our collective success and value an inclusive culture where everyone can make their impact and bring their true unique selves to work.