VP Marketing

As VP of Marketing, you will play a pivotal role inshaping and executing the company's marketing strategy. You will drive customer acquisition, retention, and revenue growth through innovative marketing initiatives and a deep understanding of our target audience. This is a broad role, with 360 ownership of all things marketing. In this position, you will be a key member of Creative Fabrica’s senior management.The initial focus will be on Demand Generation through the hiring and structuration of a high-performing, ROI-driven team to manage our core acquisition channels. The VP will also be instrumental in building the long-term strategy for Creative Fabrica, including branding & communication strategy.A strategic thinker with a bias for action, you know how to balance long-term thinking with rolling up your sleeves and making things happen. You believe in marketing strategies that can be measured.Responsibilities:Recruit and lead a high-performing team, fostering a culture of excellence and results-orientation.Define target customer segments and create marketing strategies to reach them.Lead efforts to acquire new subscribers through various marketing channels, including paid marketing, social media, content marketing, email marketing, and more.Establish key performance indicators, and regularly measure and analyze marketing performance.Orchestrate the launch of Creative Fabrica’s new products.Work closely with the executive team to develop the long-term branding and communication strategy for Creative Fabrica.Your Profile:7+ years experience: A solid track record in operational marketing across various positions, including 5+ years managing teams.Experience with B2C subscription business: Havingsuccessfully driven customer acquisition and retention in a B2C subscription-based business.Budget Management: Experience in owning and allocating marketing budgets efficiently, optimizing ROI on marketing spend.Digital Marketing: In-and-out knowledge combined with first-hand experience in operating digital marketing channels (such as SEO, SEA, Affiliates, referrals, and e-mail).Marketing Analytics: Strong understanding of data analytics, attribution, and channel measurement.Tools: Proficiency with Google Analytics, Amplitude, and marketing automation platforms.Content Marketing:At least one solid experience in Content Marketing.You have:Leadership skills:The ability to attract and retain top talents, and the ability to lead by example.Strategic thinking: You think long-term in everything you do.Excellent communication skills: You are an expert in influencing across the board, from teams to senior leadership.Adaptability: You can adapt to a change in priorities and enjoy experimentation. You are flexible.Positive Attitude: Maintaining a positive and enthusiastic attitude, contributing to the overall team morale.Nice to have:Industry Experience: While not necessary, having some background or experience in Crafting or a related field could be beneficial.Product Marketing: Some product marketing background and understanding would be a plus.Branding: Understanding branding strategies is a plus.Let us take care of youCompetitive Compensation:We believe that hard work, skills, and ambition should be fairly compensated.Top-Notch Tools and Gear:You'll be equipped with everything you need: a top-of-the-line laptop, the latest collaboration tools, and stylish accessories to match.Awesome Office: Based in a beautiful office in the center, working here means delicious lunches cooked by our very own chefs, plus access to our own CF library to keep the learning going.And a great team:We work hard and have fun together. On Fridays, we kick off the weekend together at the local bar, but there's more; we regularly organize events and company trips, creating opportunities to bond and build meaningful connections.#J-18808-Ljbffr