Marketing Manager - Urgent Role

We are looking for a resourceful Marketing Manager to join our all-star team at Oikocredit in Amersfoort.
Growing your career as a Full Time Marketing Manager is an awesome opportunity to develop excellent skills.
If you are strong in critical thinking, decision-making and have the right experience for the job, then apply for the position of Marketing Manager at Oikocredit today!

About us

Oikocredit is a social impact investor and worldwide cooperative with almost five decades of experience in leading positive change through investments in financial inclusion, agricultureand renewable energy. To achieve a greater social impact, Oikocredit’s new strategy has a clear community-focused approach. Whether it’s working with our partners to meet the needs of low-income people or bringing together our members and investors, a community-focused approach will benefit all areas of our work. Read more about our strategy .

Oikocredit is guided by the principle of empowering low-income people to improve their quality of life, Oikocredit supports partner organisations in Africa, Asia and Latin America with loans, equity investments and capacity building.

Oikocredit is financed by individuals and institutions who want to be part of a global movement for social change. Our investments prioritise social impact while safeguarding the environment and generating fair financial returns.

We’re a global organisation with local presence, able to respond to our partners’ needs and strengthen them by offering more than financing. Oikocredit has more than 300 members of staff in around 20 countries with over 30 nationalities.

About the job

The Marketing Manager l eads the creation and execution of the marketing strategy for raising equity capital and potential new products (e.g. donations) in line with the capital raising strategy.

Main responsibilities

• Refine and maintain the inflow strategy framework.
• Supported by a data analyst, initially enable central visibility into the investor portfolio (data pooling, reconciliation of definitions, enhancement of KPI dashboards), and conduct customer analysis against the model portfolio criteria.
• Responsible for identifying and developing product-market combinations. This includes conducting market studies and customer segmentation to set objectives and develop marketing plans for Oikocredit’s inflow countries, as well as creating metrics to monitor success of marketing interventions.
• Lead the development of Oikocredit’s (multi-channel) customer journey. In particular, they own MyOikocredit (our investment app), and articulate a global approach to digital and social media marketing .
• Lead the execution of the marketing plans with the country branches and the central investor engagement unit.
• Manage the performance of each country broadly and supervise the senior colleagues who head the implementation in the specific countries (branch managers and the head for the original OISF active markets).
• Manage the global marketing budget.
• Develop other products to fund business opportunities. Specifically in focus are donations as a product to fund capacity building and “global learning” activities. Relevant markets and segments need to be identified, taking into consideration how the donation product offering interacts with the equity product offering.
• Ensure engagement with Oikocredit’s network of support associations to define how they can support the strategy through brand promotion and other (e.g. development education) activities.

Qualifications, skills, and experience

• Minimum 10 years’ experience in marketing to retail customers, preferably financial products, of which at least 5 years in leading teams
• Advanced university degree in marketing, (behavioural) economics or another relevant field
• Knowledge of or ability to appreciate regulatory aspects of retail investments
• Ability to navigate a complex data environment and identify the big picture
• Strong customer orientation and communication skills and ability to operate in a multi-stakeholder environment
• Demonstrable alignment with Oikocredit’s values in particular and commitment to the goals of impact investment generally
• Fluent English

Benefits

• You will be working in an inclusive, international and diverse environment.
• You will benefit from a flexible work environment with a good work-life balance.
• You will have access to training and learning opportunities.
• This position is based in the Amersfoort office.
• It entails as-needed travel to the country branches.

How to apply

Please submit your application in English, including your CV and a letter of motivation.

Benefits of working as a Marketing Manager in Amersfoort:

● Excellent benefits
● Company offers career progression opportunities
● Advantageous package