Brand Marketing Intern at The Usual in The Usual Office The Hague

Join us as

Welcome to The Usual, the design hotel and F&B hotspot you’ve been waiting for. Our incredible hotel offers more than just accommodation – it provides a warm and inviting atmosphere where guests are treated like friends. Join us in making more conscious travel The Usual.

In April 2024, we opened our first two hotels in Rotterdam and Brussels and have several more in the purchase phase. For our office in The Hague / Amsterdam, we are looking for a Brand Marketing Intern who will help shape and build our brand presence and community. 

Be you with us

We're committed to being a hotel that won’t treat the planet like a hotel. We think that travel can be a force for good. Our solution-oriented group of optimists is committed to offering welcoming city trips that empower and inspire our guests, our colleagues, and the locals to do good, every step of the way. 

At our workplace, we foster an empowering environment where individuals are encouraged to unleash their full potential. Our team embraces a warm and welcoming atmosphere, creating a sense of belonging and support for everyone. Collaboration is at the heart of our culture, as we believe that great achievements are made through teamwork and shared ideas. We are a game-changing company, constantly pushing boundaries and challenging the status quo of traditional hospitality. Join us and experience a workplace where being your authentic self is celebrated. 

The role

As a member of the Brand Marketing team, your focus lies with telling our brand story and sharing our values. Your day-to-day work will be to work closely with our Digital Marketing Manager and Creative Content & PR Manager to help implement the brand’s (online) strategy. 
Relevant projects contain guest communications, website content upkeep and translation, implementation, social media content creation and event coverage, as well as design creation for online, print, and production purposes.

Next to working closely with the Brand Marketing team, you will also liaise with the hotel operations teams. You will visit our locations and cities and engage live with guests, locals, and press to help build our community. And help build and communicate about our local relations and recommendations. 
We are ambitious and are looking for international expansion, therefore an interest in and understanding of diverse cultures and sensitivities is key. 

Your superpowers and requirements

Your superpowers 

Curious by nature and eager to learn.
Hands on attitude and open to share your knowledge and thoughts.
Loves social media and knows what works well on different platforms. 
Creative and on top of the latest news and trends. 
International and open mindset.

Essentials 

Must have a heart for sustainability, ESG, and hospitality. 
Currently pursuing a degree in Marketing, Communications, Graphic Design, or a related field.
Strong design skills, confident use of Photoshop, Illustrator, Canva, and Figma. As different materials are required to be designed, such as event invites, posters, Instagram stories, carousels, etc.
Research and content gathering and organisation (for socials, website, TV menus, etc.)
Contribute to website developments (content updates and translations).
Involved in developing our communication journeys, such as newsletters, emails, phone messaging etc.
Help build relevant Marketing Calendars.
Can help deliver high-quality photo and video content. This includes post-production and editing of engaging video and photo on desktop and phone (CapCut or similar) and social media apps such as Instagram Reels and TikTok.
Assist in community management by actively engaging with our social media audience, contributing to the development and execution of the editorial content calendar, and supporting the daily management of our digital channels.
Confident in liaising with (interviewing) different departments, partners, and guests.
Fluent English (written and spoken) is . Dutch and French communication skills preferred. Other major European languages would be a pre. 
Willingness to travel.

What's in it for you?

Internship allowance of €500, - per month based on fulltime.
Flexible schedule, within the team’s requirements. The office in The Hague will be your base. A move to Amsterdam is planned, when that happens before/during the internship this will become your base.
Hybrid workplace: office, home, or our hotels. We aim for 3 days in the office, based on a 5-day work week.
The opportunity to join an innovative, sustainable, international hospitality group that’s committed to not just building new hotels but building a brand.
Extra time off to volunteer with charities.
Chance to shape your experience in a start-up environment.

How we work

We strive for an open, honest, and conscientious workplace where essential quality is key, and these values play a vital role for everyone to be and become who they aspire to be. No path walked is the same, we want to hear people’s passion and create careers around people’s needs as opposed to fitting people into a specific job. There is freedom for growth, to make a change, and to define our culture together.

Contact information

Apply now if the above sounds like your dream internship.

Do you have any questions? Please don’t hesitate to reach out; we can’t wait to meet you! You can reach out to Aniek Holland at [email protected].

Brand Marketing Intern

Job Description - Brand Marketing Intern