Retail Marketing Internship

Retail Marketing Internship (6 months)

€500 per month (based on full time employment)

4-5 days per week | Start date: August

About Wakuli

We love great coffee. That’s why we’re building an alternative coffee industry that actually works. For both farmers and consumers.

How? By working directly with farmer groups around the world. We set up transparent, traceable export lines, roast the beans ourselves and sell the coffee straight to customers. So no unnecessary middlemen or resellers. Those short supply chains make sure farmers always get a good price.

You’ll find us in 23 (and counting) bars across the Netherlands, and online through our own platform. For customers, that means freshly roasted specialty coffee that’s easy to access, relatively affordable and just seriously delicious.

We are building the new coffee brand of the 21st century with a team of like-minded innovators from all over the world. And we’re looking for you.

Your role

We’re looking for an organised, hands-on marketer to help bring Wakuli bars to life - supporting store launches, retail campaigns and customer experience while helping drive traffic and Average Order Value (AOV).

As our Retail Marketing Intern, you’ll work closely with the Retail Marketing Manager and Retail Traffic Marketing Manager to create premium retail experiences that strengthen the Wakuli brand and improve store performance.

This internship is designed for someone who wants to learn by doing. You’ll gain hands-on experience across retail marketing, customer experience, campaign execution and commercial growth in a fast-moving scale-up environment. From coordinating POS materials and supporting new store openings to testing traffic-driving initiatives, no two days will be the same.

You’ll be involved in both creative execution and operational excellence, helping improve customer experience while learning how strong retail marketing translates into measurable commercial impact.

What you’ll do:

• Help improve store execution through retail growth projects and commercial initiatives.

• Prepare marketing packages for new store openings, including signage, promotional materials and launch support.

• Research, test and evaluate local initiatives that increase footfall and repeat visits for new and existing locations.

• Coordinate POS materials and make sure bars are ready before campaign launch dates.

• Act as a link between HQ and bars, helping retail teams with requests and keeping communication running smoothly.

• Track campaign performance and retail KPIs through reporting and analysis.

• Keep retail marketing materials, storage and documentation organised and up to date.

You:

• Write and Speak Fluently in English (Dutch is a plus)

• Know how to prioritise, stay organised and enjoy keeping projects running smoothly

• Are passionate about customer experience, people and communication.

• Don’t mind jumping right in, being proactive, curious and not afraid to take ownership

• You are following a Marketing / Communication / Commercial Economics related degree.

• Have experience working in retail or hospitality.

• Enjoy working with data and are comfortable using Excel or spreadsheets.

What we offer:

• Free coffee for at home! And when you’re working from a bar.

• The opportunity to make a real difference in the world.

• A lot of responsibilities and a steep learning curve.

• 1 day work from home, 4 days in office.

• Talented international and impact driven colleagues with a great team spirit.

• €500 monthly pay based on full time employment.

By the end of the internship, you’ll have built practical skills in:

• Retail marketing and premium brand execution

• Store launch planning and campaign coordination

• Customer experience and retail operations

• Traffic-driving and local marketing initiatives

• Commercial thinking, reporting and KPI analysis

How to apply

We’d love to hear from you! To apply, please provide:

• Share your motivation with us in a letter: no need to be formal, just tell us why you’re excited about this role. 

  Tell us:

• What are 5 brands that you think have the best Retail Experience? And why?

• What is the most important part of the Customer Experience to you?