Digital Marketing (Paid & Social Media) Intern

Are you interested in becoming a well-rounded marketer? Do you find excitement in exploring digital marketing, search engine advertising, user growth tactics, and social media content creation? If so, this internship may be the perfect for you. 

About us 

With headquarters in Eindhoven and offices in Romania, the United States, Mexico, and Australia, Studyportals is the leading global online education choice platform, listing more than 134,000 undergraduate, postgraduate, distance learning and preparation programmes. We help students around the world explore study programmes and make an informed choice

Summary 

In this internship, your main responsibility will be creating, managing, and improving online campaigns and content that attract and engage students worldwide. To do this, you'll need strong analytical skills, creative thinking, problem-solving skills, and a good understanding of current trends. 

During the internship, you'll create advertising campaigns to attract prospective student segments with the right message and visuals to catch their interest. After launching the campaigns, you'll monitor the campaign's performance and make an analysis. Based on your research, you will optimize the campaign to ensure the highest ROI while working closely with the commercial team and helping with reporting. 

Besides your main responsibilities, you'll also get the chance to try out creating content for social media. We appreciate independence and a self-initiative attitude, someone who can take the lead and develop their own ideas and initiatives. Apart from that, you will have the space to get involved in other cool marketing projects with our colleagues, such as omnichannel marketing and branding projects. 

Your challenge 

During your 6 months internship in our B2C Marketing team, you'll experiment with multiple marketing channels, help Studyportals attract high-quality traffic, and generate interest among our target audience: highly motivated international students. 

You will reach the target audience by setting up online campaigns on Google networks, social media (Facebook, Instagram, and YouTube), along with various other mediums. 

You will be strongly encouraged to come up with and develop your own ideas and initiatives. You will get the opportunity to impact current projects with a highly motivated international team. 

Your day to day 

You will: 

• Create, implement, analyse, and optimize online campaigns to drive high quality traffic to our website and generate brand awareness.  

• Track and analyse the campaign results and work on the reports. 

• Optimize your campaigns according to our main KPIs.  

• Create great and engaging content, and come up with new campaign ideas, visuals, and catchy Call to Actions.  

• Be involved in cool marketing related projects and support the team with its current user engagement incentives.  

• Learn all about remarketing techniques and apply them. 

Requirements

• Are currently pursuing your studies in a relevant field (e.g., Marketing, Communications, Digital Media, Business) / must be enrolled at university. 

• Are a quick learner and ideally have first experience or understanding of web-based tools (such as Instagram, Canva, Facebook Ads Manager, Google Analytics, Google Ads, and Excel). 

• Pay great attention to detail while having a creative side and a keen eye for visuals. 

• Have an analytical mindset. 

• Are a positive, responsible and self-motivated individual with a high level of enthusiasm and willingness to learn. 

• Are proactive and not afraid to suggest and initiate your own ideas. 

• Are proficient in English and have great English writing skills (no Dutch required). 

• Enjoy a fast-paced, vibrating working environment with constructive feedback. 

• Last but not least, our mission and core values should match your own and give you energy. 

Benefits

• Monthly allowance of EUR 600. 

• A full-time internship position starting in September 2024 and lasting for at least 4-6 months. 

• A chance to gain knowledge about online marketing, content marketing, email marketing, marketing automation and social media. 

• Learn how to think strategically about marketing, measuring your impact and reaching KPIs. 

• Informal, entrepreneurial, and flexible atmosphere where self-initiative is highly appreciated. 

• A company environment that is serious about having fun with almost everything we do, including regular memorable team events and a wide range of games and activities during lunch time or after work. 

• The opportunity to acquire work experience in a highly motivated international team (currently employing ~35 different nationalities) at a fast-growing company located in the vibrant Strijp-S near the centre of Eindhoven, 10 minutes from the central station.
• Please apply with your CV and cover letter in English.