Zagers Pool & Spa operates four retail stores in the West Michigan area. We are committed to providing each and every customer an opportunity to VACATION IN THEIR OWN BACK YARD.

Core Value #1: Acts with Integrity
At Zagers, our specialty stores thrive on building trusted relationships in the community. We do this by being the neighborhood expert that customers can count on for honest advice. We know that we may not always know the answers, and that’s okay too. “I don’t know, but I will find the answer for you” is better than guessing and giving misinformation. We are always eager to find solutions for water issues and make product recommendations based on what is best for the customer, not the bottom line. We understand that our reputation and good word of mouth will allow us to prosper long term.

Core Value #2: Looks & Acts Professional
When we look good, we feel good. We are selling backyard family fun so there is no need to be stuffy, but we do know that tucking in our shirts and being ‘put together’ impacts how we feel about ourselves and how we interact with our customers. We always look and act the part and our pride and passion for Zagers shows through. This also means we have a passion for continuously learning new products, attaining new skills, and taking on new responsibilities that may make us uncomfortable. In order for Zagers to grow, we must be willing to challenge ourselves.

Core Value #3: Services the Customer Above All Else
Anyone can quickly search and buy items online so when a customer walks in our store we want them to be treated like gold so that it doesn’t even cross their mind. We hear all the time that customers would rather support small business than have the giants take over. Great customer service is our best weapon that will keep customers returning and our doors open. This means we greet customers with a smile, escort them to what they need, answer questions eagerly, and speak highly of all staff and departments. If a customer is directed to another dept or team member, we follow through and communicate next steps and resolution with all staff involved with the interaction. If a quote is promised to a customer in 2 hours, we make every effort to send it in 1. If we say we will be at a customer’s house in 2 hours and we are unexpectedly delayed, we call and reset expectations.

Core Value #4: Works as a Team
The only way we win is if EVERYONE works together. We are a supportive work family. We lift up those who fall down, celebrate milestones, and are eager to help. We don’t let things fester. When there are disagreements, we have the courage to hash out a resolution. There are times when we must do things we don’t want to do. Regardless, there is no complaint department. If an issue is raised, we come prepared with possible solutions. Everyone works together to take care of one thing, the customer. It doesn’t matter who is “supposed” to do what. Our busy season is much like a boat in a storm, making cooperation and reliability very important. It’s an “all hands-on deck” kind of spirit from the first pool opening to the last pool closing. And with the Zagers Team you are guaranteed a lot of laughter and fun along the way.