Sales Trainer

Sales Trainer
Location; Abuja
Reporting to; National Trainer
Salary ; 200,000


Key Responsibilities

Training & Development

• Design and implement structured sales training programs for new hires and existing sales staff.

• Conduct classroom, virtual, and on-the-job training sessions for field sales representatives and retail staff.

• Develop training materials such as manuals, presentations, role-play scripts, and assessment tools.

Product & Market Knowledge

• Train sales teams on mobile phone features, specifications, pricing, promotions, and competitive comparisons.

• Ensure the sales team understands market trends, customer needs, and competitor offerings.

• Regularly update training content in line with new product launches and market changes.

Sales Performance Improvement

• Coach sales representatives on effective selling techniques, upselling, cross-selling, and customer engagement.

• Identify skill gaps through performance reviews and field observations.

• Work closely with sales managers to address underperformance through targeted training interventions.

Field Coaching & Support

• Accompany sales reps on field visits to observe performance and provide real-time coaching.

• Demonstrate best practices in customer interaction and retail execution.

• Provide feedback reports after field assessments.

Evaluation & Reporting

• Measure training effectiveness using KPIs such as sales growth, conversion rates, and product penetration.

• Prepare training reports and recommendations for management.

• Track attendance, assessment results, and post-training performance improvements.

Key Performance Indicators (KPIs)

• Improvement in individual and team sales performance

• Product knowledge assessment scores

• Training completion and attendance rates

• Reduction in sales errors and customer complaints

• Adoption of sales techniques taught during training

Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, or a related field.

• 2–5 years of experience in sales, sales training, or mobile phone/consumer electronics sales.

• Proven experience in training and coaching sales teams.

Skills & Competencies

• Strong presentation and facilitation skills

• Excellent communication and interpersonal abilities

• In-depth understanding of mobile phone products and sales processes

• Coaching, mentoring, and motivational skills

• Ability to analyze sales data and identify training needs

• Willingness to travel for field training and support

Work Environment

• Combination of office-based training and field coaching

• Frequent interaction with sales teams, distributors, and retail partners