Head of Traffic Ops

What you will be doing

• Develop and implement traffic acquisition strategies to drive website and digital platform traffic, with a focus on increasing user engagement and conversion
• Lead a team of traffic operations professionals, providing guidance, coaching, and support to drive performance and achieve marketing objectives
• Collaborate with cross-functional teams, including digital marketing, content, and product, to optimize traffic acquisition efforts and ensure alignment with business goals
• Oversee the planning and execution of digital advertising campaigns across various channels, including search, display, social media, and email, to drive targeted traffic and reach key performance indicators (KPIs)
• Monitor and analyze traffic performance metrics, track key performance indicators (KPIs), and provide regular reports and insights to senior management
• Conduct A/B testing and optimization experiments to improve the effectiveness of traffic acquisition campaigns and initiatives
• Stay informed about industry trends and best practices in traffic acquisition, digital advertising, and performance marketing, making recommendations for innovation and improvement
• Develop and maintain relationships with external partners, agencies, and vendors to support traffic acquisition initiatives and drive business growth

What we are looking for

• Bachelor's degree in Marketing, Business Administration, or related field
• At least 6 years of experience in Marketing, Digital Marketing, or related roles
• Strong analytical skills and proficiency in data analysis tools and techniques
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
• Detail-oriented with strong organizational and multitasking abilities
• Knowledge of marketing technology tools and platforms is a plus