Analyst - Sponsorship

Reports To: Manager - Sponsorship

Division:  Marketing

Mission:

Assist in the execution and management of mass market sponsorships and promotions in the brand and communication department in line with the overall marketing strategy in conjunction with the manager sponsorship.

Description:

• Articulate knowledge of industry best practices about sponsorship, promotions, and events.
• Liaise with cross-functional units to ensure smooth implementation of all high-value sponsorships, promotions, and events.
• Assist in the implementation of the various functions within MTNN in all mass markets (women, youth, and teens) through sponsorship and promotions.
• Implement a short- and long-term strategy for the sponsorship, promotions, and events teams for penetration into the mass market segment of the Nigerian telecom market.
• Execute the activities stipulated in the brand and communication management plan to ensure that brand and communication objectives are achieved.
• Assess mass market sponsorship proposals related to brand and communication.
• Assist in coordinating MTN’s sponsorship activities in the brand and communication’s youth and teen segments.
• Implement metrics to measure the impact of current processes and strategies related to sponsorship and promotions for women, teens, and youth.
• Liaise with the legal division to ensure compliance with all relevant contractual agreements (MOU’s and SLA's).
• Facilitate all sponsorships and promotions related to brand and communication.
• Manage relationships with agencies and affinity partners.
• Assist in monitoring external vendors, event managers, and agencies to ensure activities are cost-effective and adhere to timelines or scales.

Education:

• First degree in a business-related or social science discipline.
• CIM Certification (Added Advantage)
• Fluent in English

Experience:

3–7 years’ experience in an area of specialization, with experience in supervising others

• Experience working in a medium organization.
• Experience in sponsorship and promotions