Brand & Marketing Manager

Responsibilities

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements o Minimum of Any Graduate. MBA in Marketing candidates will be preferred. o Minimum of 5+ years’ experience in related work. o Well exposed to B2B/ Channel Sales. o Excessive travelling is required in and around Nigeria/West Africa. o As per the need of the business the job is transferrable and posting can be made anywhere in Nigeria/West Africa.