Brand Marketing Manager

Job Summary

• The Brand Marketing Manager will support the company's revenue generation efforts by implementing broad based and targeted marketing initiatives that feed into the sales pipelines across all business lines.
• The Brand Marketing Manager will work directly with the commercial team at BTHDC as well as the call center, and the group marketing team.

Job Description

• Develop and deliver compelling campaigns and activities across online/digital, offline/ATL channels to generate commercial awareness that turns into active consideration and meets business targets
• Deploy strategies and tactical plans for marketing based on customer needs synchronized with the Marketing Strategic Objectives
• Responsible for implementing promotional activities to penetrate each targeted or operating market
• Provide customer and market insights to guide sales efforts with the aim of achieving sales and profitability objectives
• Report progress on activities and outcomes to HOM
• Develop and maintain up to date market intelligence on available/potential opportunities, competition, threats within assigned territory and report same promptly.
• Identify new business and channel opportunities as well as customer needs across markets to ensure growth
• Measure and report performance of all assigned marketing campaigns, and assess ROI
• Work in close collaboration with other departments to exploit earned and owned media to deliver business targets
• Responsible for NPI and product positioning across key commercial areas within the business
• Building, managing, and leveraging relationships with media partners, OEM’s and vendors