Business Development Manager

Duties and Responsibilities

• Develop annual sales strategy and business plan to drive business growth and the achievement of set goals including increasing sales, market share and profitability; cascade it down to quarterly and monthly sales operations plan
• Develop supporting implementation plans to drive the execution of strategies and business plan
• Develop integrated marketing strategies, product pricing and sales plans
• Lead market research, market analysis and competitive analysis in order to identify threats and opportunities and develop marketing plan and activities accordingly.
• Develop the sales and marketing division’s budget in collaboration with finance
• Keep abreast of economic, industry, market and regulatory trends, ascertain their (potential) impact on the business and advice management accordingly; develop complementary strategies or initiatives to strengthen the company’s market share position
• Develop strategies to expand the customer base and contribute to the development of the company’s brand.
• Drive and monitor the implementation of the sales and marketing strategy and take necessary actions to correct deviations
• Lead the execution of integrated marketing and sales campaigns
• Ensure all marketing strategies adhere to the company’s ethical code of conduct.
• Source and manage relationships with and evaluate the effectiveness of outsourced providers of marketing services.
• Coordinate and participate in promotional activities
• Lead the development and execution of product launches and related marketing initiatives