Content Creator / Social Media Specialist

Role Description

• We are seeking a dynamic Content Creator / Social Media Specialist to join our team at Scruples Resource Limited. In this role, you will play a crucial part in developing captivating content and managing our social media presence to promote our brand, services, and industry insights.

Duties and Responsibilities
Content Creation:

• Develop and produce engaging and compelling content, including videos, articles, blog posts, infographics, and more, across various digital platforms.

• Stay updated on industry trends, competitor activities, and audience preferences to inform content creation strategies.

Social Media Management:

• Create and execute social media content calendars to maintain a consistent brand presence and engage with our audience on platforms such as LinkedIn, Twitter, Instagram, and Facebook.

• Monitor social media channels, respond to comments and messages, and actively engage with our followers to build and nurture our online community.

Copywriting:

• Write clear, concise, and creative copy for social media posts, video scripts, advertisements, and other promotional materials.

Video Production:

• Conceptualize, script, shoot, and edit engaging video content, including industry insights, employee features, and client testimonials.

Content Strategy:

• Collaborate with the marketing team to develop and implement creative content strategies aligned with our business objectives and target audience preferences.
• Brainstorm and generate innovative ideas for content campaigns, promotions, and initiatives.

SEO Optimization:

• Optimize content for search engines to improve visibility, drive organic traffic, and enhance brand awareness.

Analytics and Reporting:

• Monitor and analyze content performance metrics using analytics tools to track key performance indicators (KPIs) and identify areas for improvement.
• Generate regular reports to measure the effectiveness of campaigns and inform future content strategies.

Brand Consistency:

• Ensure all content adheres to brand guidelines, tone of voice, and messaging standards to maintain a consistent brand image and voice across all channels.

Qualifications

• Bachelor’s degree or HND in Marketing, Communications, Journalism, or related field.
• Proven experience (with a solid portfolio) as a Content Creator / Social Media Specialist in a digital marketing environment, with emphasis on content creation and social media management.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in multimedia content creation tools and software.
• Strong understanding of social media platforms, content management systems (CMS), and digital analytics tools.
• Creative thinking, problem-solving skills, and ability to generate innovative ideas.
• Effective project and time management skills, with the ability to handle multiple tasks and meet deadlines.
• Knowledge of SEO best practices and experience with keyword research and optimization techniques.
• Excellent communication and collaboration skills.