Digital Brand & Product Growth Manager

Job Objective/Summar y:

Responsible for developing digital marketing strategies and tactics to promote the bank’s products and services to key target audiences with evidence of measurable impact.

Duties and Responsibilities:

• Developing the bank’s digital strategy.
• Develop and update Digital and social media marketing policies.
• Research and online competition analysis.
• Online stakeholder engagement.
• Products and services online marketing/sales tactics development.
• Customer digital onboarding and life cycle journey management.
• Website management.
• Digital and social media audit.
• Online creative content strategy development and curation.
• Corporate digital brand promotions.
• Online and digital monitoring, evaluation and reporting.
• Online digital advertising.
• Creating of online asset.
• Identifying strategic Digital & Social media partnerships.

Key Performance Indicators:

• To ensure that the bank’s digital and social media policies are up-to-date.
• Creating a comprehensive digital strategy document to position the bank as an industry leader.
• Visibly increase the bank’s digital and social media presence.
• Improve the customer lifestyle journey experience across all digital touchpoints.
• Attract new customers and increase product patronage.
• Creative content deployment to help achieve a paradigm perception shift.
• Increase website traffic and social media following.
• Corporate brand positioning as a leading microfinance bank sub-sector.
• Increase online brand equity.

Job Requirements:

• First Degree in Marketing, Mass Communications, Public Relations, or other related courses.
• Minimum of 4 years of hands-on experience gained within a structured corporate institution or Digital Marketing agency environment.
• Excellent understanding of the application of digital and social media to brand positioning and product promotions for profitability is highly required.