Digital Marketing Executive

Responsibilities

• Develop and manage digital marketing campaigns.
• Ensuring know your product (KYP) once a week.
• Manage the organization’s website and create a mini-website of various sales offers
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, Google My Business, etc.
• Track the website traffic flow and provide internal reports regularly
• Fix any error in online content
• Identify new trends and ensure that the brand is in front of the industry developments.
• Work on SEO (Search Engine Optimization) of the website pages.
• Edit and post content, videos, graphics, and images on online sites.
• Promote the company’s products and services in the digital space.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Creating and executing email-based marketing campaigns.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Measure site traffic, identify and evaluate new technologies, and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Create a social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Promote the brand’s products and services on various social media channels.
• Build a social media marketing strategy and execute it through competitive and audience research.
• Optimize company pages with each social media platform to increase the company’s social content visibility.
• Engage our audience, and website traffic, and generate revenue by exploiting all digital marketing aspects of social media marketing.
• Manage other e-commerce accounts; Jiji, Vconnect, Jumia, Konga, etc.]
• Meeting target on sales from the online platform.
• Optimizing Our Website for Easy Search on Search Engine (Google),to rank ourwebsite page on the search engine result page and to increase the website’s traffic.
• Conduct on-site and off-site analysis of clients in various industries.
• Compile performance reports using Google Analytics
• Contribute to the company’s stand-alone blog for on-page and off-page optimization.
• Conduct keyword research according to the latest keyword research strategies.