Social Media / IT Executive

Job Summary

• The Social Media / IT Executive is responsible for overseeing the strategic planning, implementation, and optimization of the company's social media presence and digital platforms.
• This role requires a unique blend of technical expertise and social media marketing skills to ensure a seamless and effective online experience for the target audience.
• The Social Media/IT Executive will collaborate closely with cross-functional teams to integrate social media initiatives with the overall IT infrastructure and digital strategy, driving brand awareness, audience engagement, and business growth.

Key Responsibilities
Social Media Strategy and Management:

• Develop and execute a comprehensive social media strategy that aligns with the company's marketing and communication goals.
• Conduct in-depth research and analysis to identify the target audience, their preferences, and the most effective social media platforms.
• Oversee the creation and curation of engaging, visually appealing, and high-quality content for the company's social media channels.
• Manage the day-to-day community engagement, including responding to comments, messages, and mentions in a timely and professional manner.
• Continuously monitor and analyze the performance of social media campaigns and activities using relevant analytics tools and platforms.
• Identify areas for improvement and recommend data-driven adjustments to optimize the social media strategy.

Digital Platform Management and Integration:

• Oversee the design, development, and maintenance of the company's website, online portals, and other digital assets
• Ensure seamless integration of the social media channels with the company's IT infrastructure and digital systems.
• Collaborate with the IT team to implement advanced features, functionalities, and security measures for the digital platforms.
• Continuously monitor and troubleshoot any technical issues or user experience problems across the digital platforms.
• Implement cutting-edge technologies, tools, and best practices to enhance the overall digital ecosystem and user experience.

Cross-Functional Collaboration and Coordination:

• Work closely with the marketing, advertising, and public relations teams to ensure a cohesive and integrated approach to the company's online presence.
• Coordinate with the content creation, design, and IT teams to ensure the timely delivery and seamless implementation of digital initiatives.
• Provide training and guidance to other team members on best practices for social media management, digital content creation, and platform optimization.
• Collaborate with the data analytics team to generate comprehensive reports and derive insights to enhance the performance of digital assets and social media campaigns.

Innovation and Thought Leadership:

• Stay informed about the latest industry trends, emerging technologies, and social media platform updates to continuously improve the company's digital ecosystem.
• Identify and implement innovative solutions to enhance the user experience, increase operational efficiency, and drive business growth.
• Share industry knowledge and best practices by contributing to relevant industry publications, participating in conferences, and engaging with professional communities.
• Foster a culture of digital innovation and encourage the adoption of new technologies and tools within the organization.

Qualifications and Skills

• Bachelor's or Master's Degree in Computer Science, Information Technology, Digital Marketing, or a related field.
• Must have 5-7 years of experience in a similar role, managing the intersection of social media, digital platforms, and IT operations.
• Proficient in using popular social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and associated analytics tools.
• Strong technical skills and understanding of web development, content management systems, and digital platform integration.
• Excellent project management and problem-solving abilities to coordinate cross-functional initiatives.
• Proven track record of developing and implementing successful social media and digital strategies that drive measurable business results.
• Analytical mindset with the ability to interpret data, derive insights, and optimize digital performance.
• Outstanding communication and collaboration skills to work effectively with various teams and stakeholders.
• Creativity and adaptability to stay ahead of emerging social media and digital technology trends.
• Passion for staying up-to-date with the latest industry developments and innovations.