Assistant Manager, Marketing

One of our clients, in the real estate industry, located in Ikoyi, Lagos, Nigeria, seek to hire an Assistant Manger, Marketing. This individual is expected to be experienced in events planning, and marketing campaigns. 

The Assistant Manager, Marketing wlll be responsible for: 

• Drafting integrated marketing plans
• Designing and implementing marketing campaigns to sell company products and projects
• Writing vendor briefs and engaging with vendors to ensure that performance targets are clearly set and met
• Make presentations to clients, management and the project development team regarding projects, initiatives or products
• Articulating new product initiatives and developing product specific go-to-market strategies
• Act as advocate and champion for client briefs and product initiatives
• Carry out market research and surveys, and facilitate focus groups
• Provide or oversee the provision of quality databases, and consistent management of same, for the use of SDRs, Account Executives and/or agents.
• Plan, organize, and implement market surveys to obtain data that provides insight to market trends and consumer requirements
• Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
• Employ knowledge of company goals in carrying out marketing operations
• Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
• Support clients in the development of pricing strategies to set suitable prices for products
• Conduct surveys to determine possible reception of a new product by a target market
• Provide necessary material and support in the preparation of annual marketing plans and quarterly activity schedule
• Prepare and present regular reports to management on the results and activities based on approved marketing plans
• Oversee the design and publication of promotional materials and marketing materials
• Devising strategies to drive online traffic to the company website.
• Developing and managing digital marketing campaigns
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing.
• Review new technologies and keep the company at the forefront of developments in digital marketing.​

• Bachelor’s degree in any field of study; however, Marketing, Business Studies, and other business-related disciplines are mostly preferred.
• Minimum of 4 years in a Marketing role.
• Having some agency experience or currently working with an advertising or IMC company, would be an added advantage.