Assistant Trade Marketing Manager

Job title : Assistant Trade Marketing Manager jobs in Lagos Job Location : Lagos Deadline : July 14, 2024 Quick Recommended Links

Responsibilities:

• Develop marketing strategies aligned with the brand strategy
• Act as the key liaison between product development and buyers
• Maintain customer relationships for future purchases
• Cultivate programs that ensure products sell in-store 
• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
• Leading and implementing channel-specific marketing strategies and plans for assigned retailers
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
• Leading activation programs with partners to improve brand visibility
• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.

Qualifications:

• Possess a university degree, in BSc/BA in Marketing, Communications or a similar field/ Business Administration 
• Possess 2 - 4 years’ experience gained across sales/consumer/customer marketing
• A track record in Sales preferably in more than one area. Particularly critical is previous experience of the Field Sales and other customer facing roles.
• Excellent understanding of subscriptions marketing including retention, acquisition
• Creative thinker and proactive problem solver
• Proven experience as a Subscriptions Marketing role or similar role such as CRM 
• Ideally a good understanding of Google Analytics
• Excellent communication skills
• Strong attention to detail
• Analytical mind and strong quantitative skills

Sales / Retail / Business Development jobs in Nigeria
Assistant Trade Marketing Manager in Lagos