Associate – Digital Marketing & Communication

Job Summary

The Associate – Digital Marketing & Communication will manage AFC's website, intranet and social media channels, driving digital engagement and audience growth. The role will develop and execute digital content and campaigns, produce multimedia content and digital storytelling, monitor performance analytics, and support media relations, events and internal communications. The role will also coordinate external agencies and digital partners to ensure AFC's digital presence is compelling, consistent and aligned with AFC's strategic objectives across African and global markets.

Key Responsibilities

Digital Communications

• Develop and implement digital communications strategies.
  


• Manage social media channels.
  


• Manage website, intranet and email campaigns.
  


• Analyse and report on digital performance.
  


• Ensure website content is current and aligned with AFC branding.
  

Digital Content & Campaigns

• Develop and execute digital content strategies.
  


• Plan and monitor campaigns promoting AFC initiatives and thought leadership.
  


• Create articles, videos, infographics and social media content.
  


• Develop narratives around AFC's mission, impact and sustainability initiatives.
  

Multimedia & Storytelling

• Produce videos, animations, podcasts and interactive graphics.
  


• Repurpose content across multiple platforms.
  

Analytics & Audience Growth

• Monitor website traffic, social engagement and audience growth.
  


• Prepare analytics reports and optimise digital strategies.
  

Media Relations, Events & Internal Communications

• Draft press releases and media materials.
  


• Support AFC flagship events through digital coverage and content.
  


• Create intranet, newsletter and leadership communication content.
  


• Support crisis communications initiatives.
  

Agency & Partner Management

• Coordinate with creative agencies and digital marketing firms.
  


• Manage digital vendors and partners.
  


• Build partnerships with digital platforms, influencers and content creators
  

Requirements

Minimum Qualifications

• Bachelor's Degree in Communications, Public Relations, Marketing, Journalism or related discipline.
  


• 6–8 years' experience in digital communications or related roles.
  


• Experience gained within finance, infrastructure or environmental sectors preferred.
  


• Professional certifications in Digital Marketing, Public Relations or Content Creation are advantageous.
  

Required Skills

• Digital marketing
  


• Social media management
  


• Content marketing
  


• Multimedia production
  


• Website management
  


• Google Analytics
  


• SEO
  


• CMS platforms
  


• HTML
  


• Adobe Creative Suite
  


• Digital storytelling
  


• Campaign management
  


• Writing and editing
  


• Media relations
  


• Internal communications
  


• Analytics and reporting
  


• Vendor management
  

Competencies

• Creativity and innovation
  


• Strong collaboration skills
  


• Results orientation
  


• Excellent organisational skills
  


• Proactive problem-solving
  


• Ability to work in fast-paced environments
  


• Understanding of sustainability and the African infrastructure landscape
  

Benefits

Benefits

• Competitive base salary and benefits package
  


• International exposure and regular travel opportunities (typically one to two trips per quarter)
  


• Opportunity to represent AFC at regional and international events
  


• Exposure to senior investors, government stakeholders and business leaders
  


• Opportunity to work on transformational infrastructure, industrial and technology projects across Africa
  


• Collaborative, high-performing and internationally visible team environment
  


• Significant ownership and career development opportunities within one of Africa's leading development finance institutions