BDM Abuja: Cosmetics

Job Title: Business Development Manager (Wholesale)

Location: Abuja

Work Structure: Onsite

Industry: FMCG

About the Client:

Our Client is a leading FMCG manufacturing and distribution company with a strong footprint in Nigeria. The company specializes in fast moving consumer goods (FMCG).

Our client is a strong advocate for quality and innovative consumer goods and services. They help to service a wide network of wholesalers and retailers across various cities in Nigeria to ensure broad market reach for their products, create value for customers while maintaining standards.

About the Job

In this role, you will be responsible for driving revenue growth by identifying new business opportunities, expanding market presence and developing strong relationships with distributors, retailers and strategic partners. In this role, you are required to possess  expert knowledge of wholesale distribution. You will conduct market research to identify trends and customer needs to successfully grow the brand and achieve sales targets.

Success in this role requires a proactive minded professional who thrives in building long-term strategic partnerships, driving revenue growth, increasing brand visibility across wholesale, retail, e-commerce and distribution channels.

You are expected to have excellent communication and presentation skills while working with Sales, Product development and supply chain teams to ensure commercial strategies that aligns with brand positioning, market trends and customer needs in the competitive beauty and cosmetics market.

Principal Duties / Responsibilities

Business Growth & Strategy

• Identify, evaluate and develop new business opportunities in cosmetics markets

• Develop and execute business development strategies aligned with company goals

• Conduct market research to track industry trends, competitor activity and consumer preferences

• Prepare and present business proposals, pricing strategies and growth plans

Sales & Partnership

• Build and maintain strong relationships with distributors, wholesalers, retailers, salons, e-commerce platforms and key accounts

• Negotiate commercial terms, contracts and agreements to maximize profitability

• Drive new product launches and expansion into new channels or regions

Branding & Market Presence

• Collaborate with marketing teams on promotional campaigns, trade shows, exhibitions and product launches

• Represent the company at industry events, trade fairs and business meetings

• Provide feedback from the market to support product development and innovation

Report & Analysis

• Prepare regular sales reports, forecast and performance analysis for management

• Track KPIs, customer acquisition, revenue growth and market penetration

Required Qualifications & Experience

• Bachelors degree in Business Administration, Marketing, Sales or a related field.

• 3-5 years of experience in business development/ sales, preferably within the cosmetics, beauty or personal care industry

• Proven track record of achieving sales targets and developing new markets

• Experience working with distributors, retailers or international market is an advantage

Skills & Competencies

• Strong negotiation, presentation and communication skills

• Excellent understanding of cosmetics products, trends and regulatory considerations

• Strategic thinking with strong analytical and problem-solving abilities

• Ability to work independently and manage multiple priorities

• Proficiency in CRM tools and MS Office