Brand and Marketing Officer (Fintech)

Job Title: Brand and Marketing Officer

Industry: Fintech

Job Type: Full time

Our client is a fast-growing financial technology company dedicated to revolutionizing digital payments, lending, and investment. We are seeking a creative and data-driven Brand and Marketing Lead to develop and execute strategies that enhance our brand, drive customer acquisition, and improve engagement.

Job Summary

As the Brand and Marketing Lead, you will be responsible for developing and implementing brand positioning, marketing campaigns, digital strategies, and growth initiatives to strengthen our market presence. You will lead a team or collaborate cross-functionally to ensure consistent messaging across all channels while driving measurable business impact.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute performance-driven marketing campaigns across channels such as SEO, SEM, social media, email, and content marketing.
  


• Optimize customer acquisition funnels, including paid ads, landing pages, and lead generation strategies.
  


• Manage the social media strategy (LinkedIn, Twitter/X, Instagram, TikTok) to enhance engagement and brand awareness.
  


• Oversee content marketing initiatives (blogs, whitepapers, videos, newsletters) to establish thought leadership.
  

Product Marketing & Go-To-Market (GTM)

Qualifications & Skills

Experience: 

• 5+ years in brand management, digital marketing, or growth marketing (experience in fintech preferred). 
  


• Proven track record of scaling brands, running successful campaigns, and driving revenue growth. 
  

 
Skills:

Interested and qualified applicants should forward their CVs to [email protected] using BR-MBL-25 as subject