Brand Manager

Based in Lagos, the Brand Manager reports directly to the Market Manager Nigeria, Benin, Togo and is responsible for:

1. Developing and implementing annual brand plans in accordance with global strategies


2. Establishing good working relationship and developing strong customer and sales relationships


3. Providing clear consumer insights (consumer needs, segmentation and value proposition)


4. Creating value by building brand equity with the consumer targets, whilst creating below the line tools to achieve sales objectives


5. Agreeing objectives with sales team, jointly developing marketing and brand plans for channels and key accounts


6. Building and activating the respective brands in the trade (planning and executing tailored events, promotions)


7. Developing and implementing activities to recruit new consumers in close cooperation with sales teams


8. Managing and controlling Brands budgets and promotions to ensure optimal allocation of expenditure


9. Monitoring and evaluating key programs with recommendations for future action


10. Managing local advertising creative development and ensuring optimum media schedules


11. Leading local promotional development (objective setting, implementation and post-evaluation)


12. Developing PR plans, setting objectives and ensuring post evaluation


13. Ensuring that local PR activities and messages are in line with brands strategies


14. Acting as a Brand ambassador internally and externally: Sales Force, Trade, Consumers, Public Relations Agencies, Press, etc.


15. Leading, developing, motivating and coaching an Marketing & Events Support
    
    
    
    • Setting SMART objectives
    
    
    • Evaluating performance
    
    
    • Managing and controlling budgets (Travel & Expenses, Free bottles and company tools…)
    
    
    • Guarantying that direct report is operating at all time with high level of integrity
    
    
    
    

Managing individual T&E budget in the most professional manner and operating at all time with high level of integrity.