Brand Manager

Job title : Brand Manager jobs in Lagos Job Location : Lagos Deadline : July 11, 2024 Quick Recommended Links

Responsibilities:

• Managing & developing brand performance (equity, market share, etc), leading & controlling marketing activity (ATL, BTL),
• Managing & responsible for a marketing budget.
• Leading all initiatives related to sales and marketing (Articulate product offerings, key benefits, and messages for use by sales and marketing).
• Managing the pricing strategy.
• Brand Strategy, Brand Content creation, and Campaign process management.
• Be the voice for the company across social channels to increase brand exposure.
• Translate brand elements into plans go-to-market strategies and day-to-day brand management operations.
• Work together with the sales team to create a sales forecast.
• Provide update with market and competitor activity, and report to CH and MM.
• Create a positive brand image, inciting customer interaction and communication, and formulating strategies to increase the sales and revenue of the brands.
• Conduct market research and analyze data for trends, insights, and opportunities to enhance the organization’s digital presence.
• Create and carry out online advertising initiatives to market the company's name, goods, and services.
• Evaluate data and metrics to assess the success of marketing initiatives and offer suggestions for enhancements.
• Creating and putting into effect a thorough marketing strategy that is in line with the company's core branding plan.
• Create, Maintain, and improve the company's website, social media pages, as well as other digital marketing streams to ensure the greatest visibility and interaction.

Required Qualifications:

• Proven four years of working experience as a Brand Manager in the food and beverage industry.
• Have experience in creating television commercials, media placement, market, and consumer research.
• Have a logical mindset and creativity.
• Willing to travel around, especially in general trade (wet market, open market, neighborhood area, etc.).
• Have a success story in your career.
• Strong skills in Microsoft Office applications.
• Excellent understanding of the full marketing mix.
• Up to date with the latest trends and marketing best practices.
• Degree in marketing or a related field.
• Excellent project management and business operations skills.
• Professional Accreditation: Any applicable to relevant professional bodies.
  

Media / Advertising / Branding jobs in Nigeria
Brand Manager in Lagos