Brand Manager

Job Summary  

• We are seeking a dynamic and experienced Brand Manager to join our team. The Brand Manager will play a crucial role in developing and executing our brand strategy, ensuring that Bonfire’s mission to empower entrepreneurs and foster economic growth is effectively communicated across all channels. This position requires a strategic thinker with a passion for innovation and collaboration.

Key Responsibilities
Brand Strategy Development:

• Develop and implement a comprehensive brand strategy that aligns with Bonfire’s mission and goals.
• Conduct market research to understand the needs of entrepreneurs, investors, and collaborators within our ecosystem.
• Define Bonfire’s brand positioning, values, and messaging to differentiate it in the market.

Brand Identity Management:

• Maintain and enhance Bonfire’s visual and verbal identity, ensuring consistency across all touchpoints.
• Develop and enforce brand guidelines for internal and external use.

Marketing Campaigns:

• Plan and execute marketing campaigns that promote Bonfire’s services and initiatives.
• Collaborate with the marketing team to create compelling content and promotional materials.
• Monitor and analyze the effectiveness of campaigns, adjusting strategies as needed.

Community Engagement:

• Develop and implement initiatives to engage and grow Bonfire’s community of entrepreneurs, investors, and collaborators.
• Manage Bonfire’s presence on social media and other digital platforms, fostering positive interactions and discussions.

Cross-Functional Collaboration:

• Work closely with various departments, including marketing, product development, and partnerships, to ensure a cohesive brand experience.
• Communicate brand strategy and guidelines to internal teams and external partners.

Brand Performance Analysis:

• Track and analyze brand performance metrics, such as engagement, brand awareness, and community growth.
• Use insights to inform strategic decisions and optimize brand positioning.

Resource and Budget Management:

• Manage the brand’s budget, ensuring efficient allocation of resources.
• Oversee expenditures and ensure campaigns are delivered within budget constraints.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or MBA is preferred.
• Minimum of 5 years of experience in brand management or a related field.
• Proven track record of successful brand campaigns and community engagement initiatives.
• Strong analytical skills to interpret market data and campaign performance.
• Creative thinking and the ability to develop innovative brand strategies.
• Excellent communication and interpersonal skills.
• Proficiency in marketing software and tools, including social media platforms and analytics software.

Personal Attributes:

• Leadership: Ability to inspire and lead a team towards achieving brand goals.
• Attention to Detail: Keen eye for detail to maintain brand consistency and quality.
• Adaptability: Ability to adapt to changing market conditions and community needs.
• Passion: Genuine passion for entrepreneurship, innovation, and community building.

Career Path:

• The Brand Manager at Bonfire has opportunities for growth into senior roles such as Senior Brand Manager, Marketing Director, or Vice President of Marketing, contributing to Bonfire’s overarching strategy and mission.