Brand, Marketing & Social Media Manager

• Develop and implement the Brand & PR strategy for the company.
  


• Define and maintain brand standards, ensuring consistency across all marketing and communication channels.
  


• Continuously monitor and evaluate brand identity, positioning, and perception.
  

• Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotional initiatives.
  


• Work closely with in-house designers, social media coordinators, and marketing teams to brief campaigns and creative assets.
  


• Write compelling copy for various marketing materials, including social media, paid ads, email campaigns, banners, fliers, and website content.
  

• Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
  


• Manage all social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring regular and engaging content.
  


• Monitor social media trends, competitor activity, and audience behavior to refine strategies.
  

• Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
  


• Develop initiatives to foster a sense of community and engagement among guests and visitors.
  


• Collaborate with internal teams to enhance customer touchpoints, ensuring an exceptional brand experience.
  

Requirements

• 5-8 years of experience in a Brand Manager, Marketing, or Social Media role.
  


• Strong expertise in brand strategy, marketing, and digital/social media management.
  


• Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
  


• Excellent copy writing, communication, and storytelling skills.
  


• Proficiency in social media platforms, content creation, and digital marketing tools.
  


• Strong data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
  


• High attention to detail with excellent planning and organizational skills.
  


• Ability to manage a team, collaborate with multiple stakeholders, and drive projects to completion.
  


• Proficiency in Microsoft Office Suite and marketing software/tools.
  


• Ability to work independently and thrive in a fast-paced environment while meeting deadlines.