Our client is a strategic communications firm established to support organizations in achieving their business goals through tailored and impactful communication solutions. Due to expansion, they are in need of a Business Development Executive.
Job Responsibilities:
Identify and target designated and specialized companies that align with the publication’s audience and objectives.
Research industry trends, competitors, and potential advertisers to build a robust pipeline of prospects.
Leverage networking events, trade shows, and online platforms to generate leads.
Pitch advertising opportunities to potential clients, highlighting the value and reach of the print publication.
Develop tailored proposals and presentations to meet the unique needs of each prospective advertiser.
Build and maintain strong, long-term relationships with clients to ensure repeat business and referrals.
Negotiate advertising rates, packages, and contract terms to maximize revenue while ensuring client satisfaction.
Close deals efficiently to meet or exceed monthly and quarterly revenue targets.
Work closely with the marketing, editorial, and design teams to ensure advertising content aligns with the publication’s quality standards and vision.
Coordinate with the production team to ensure timely delivery of advertising materials and adherence to deadlines.
Track and report on sales progress, pipeline status, and revenue forecasts to management.
Analyze campaign performance and provide insights to clients to demonstrate the value of their investment.
Job Requirements:
Bachelor’s degree in Business, Marketing, or a related field.
Minimum of 2-3 years of experience in business development, sales, or advertising, preferably in print media or publishing.
Proven track record of meeting or exceeding sales targets and securing advertising contracts.
Excellent communication and presentation skills, both verbal and written.
Strong negotiation and closing skills with a client-focused approach.
Ability to build and maintain professional relationships with diverse stakeholders.
Proficiency in Microsoft Office (Word, Excel, PowerPoint) for creating proposals and presentations.
Familiarity with the print media and advertising industry is preferred.
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