Business Strategy and Marketing Manager

FleetPartners is a transport networking platform that drives efficient and cost-effective transport solutions to corporate markets across Africa. We aggregate vehicle owners, drivers, workshops, corporate and retail commuters through our peer-to-peer long and short term vehicle rentals and fleet management framework.

Responsibilities:
•    Develop growth and development plans for the organization; articulate products and service offerings and key benefits.
•    Develop marketing strategy for the business in line with the business vision and objectives.
•    Develop and deliver appropriate field sales enablement tools.
•    Develop, establish and maintain marketing strategies to meet organizational objectives and drive business growth.
•    Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
•    Conduct market surveys on current and new service concepts.
•    Develop partner networks and strategic partnerships using method driven approaches and processes to drive results through these partnerships.
•    Coordinate the management of ongoing relationships with existing partners and leverage those relationships to drive business growth.
•    Conceptualize new strategic initiatives that could be built around or benefit from corporate, commercial, government, bilateral organizations or other partnerships.
•    Develop systems and procedures in support of the identification, engagement and development of strategic partnerships.
 

Requirements
•    Experience in Marketing is a fundamental prerequisite.
•    Previous Managerial experience is compulsory.
•    Proven ability to develop marketing strategies and effectively communicate recommendations to executive management.
•    In-depth understanding of the company’s current products and future concepts.
•    Experience in identifying target audiences and devising campaigns that engage, inform and motivate them.
•    Up-to-date with latest trends and marketing best practices 
•    Excellent understanding of the full marketing mix 
•    Excellent written and verbal communication skills 
•    Ability to think creatively and innovatively 

 Qualification
•    A minimum of first degree in related field with at least eight years experience in relevant and related field.
•    Tech Savvy.
•    Excellent communication, leadership and negotiation skills.