Chief Marketing Officer

Key Responsibilities

• Develop and implement a comprehensive marketing strategy to grow brand visibility, course enrollment, and learner engagement across Africa.
  




• Define and communicate the brand's unique value proposition, positioning ACR School of Performance as a premium provider of corporate training and performance solutions.
  




• Lead digital marketing initiatives including SEO, SEM, email marketing, content strategy, social media, and performance marketing campaigns.
  




• Oversee the development and promotion of marketing content such as case studies, webinars, success stories, and thought leadership materials.
  




• Conduct market research to better understand the evolving needs of HR executives, employees, and organizations across African markets.
  




• Collaborate with product, sales, and partnerships teams to ensure marketing efforts align with business goals.
  




• Build and manage the internal marketing team and external agencies as needed.
  




• Analyze marketing metrics and campaign performance to optimize ROI and improve conversion rates.
  




• Represent ACR School of Performance at industry events, webinars, and conferences as a brand ambassador.
  

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
  




• 5-7 years of progressive experience in marketing leadership roles, preferably in education, corporate training, or technology sectors.
  




• Proven success in building and scaling B2B or B2C marketing campaigns, ideally across African markets.
  




• Strong understanding of the African corporate landscape and professional development challenges.
  




• Excellent digital marketing skills, including hands-on experience with marketing tools, CRM systems, and analytics platforms.
  




• Exceptional communication, leadership, and strategic planning capabilities.
  




• Passionate about workforce transformation and educational innovation.

What We Offer

• A chance to redefine workplace performance and talent development in Africa.
  




• A supportive and entrepreneurial environment that encourages innovation.
  




• Competitive salary and performance-based incentives.
  




• Opportunities for professional development and impact at scale.