Commercial Manager

• Develop and execute commercial strategies to drive revenue growth and maximize profitability across Nigerian markets.
  


• Negotiate and manage relationships with distributors, wholesalers, and key commercial partners.
  


• Oversee pricing strategy, margin management, and seasonal or promotional pricing decisions.
  


• Forecast sales, set targets, and monitor commercial KPIs with regular performance reviews—sales volume, trade coverage, stock turnover.
  


• Implement route-to-market optimization and distributor segmentation strategies to maximize product reach.
  


• Collaborate with Marketing, Finance, and Brand teams on joint campaigns, merchandising, and demand planning.
  


• Advise on supply chain logistics, inventory planning, and ensuring seamless delivery to priority trade outlets.
  


• Prepare commercial reports and presentations for internal and external stakeholders.
  

Requirements

• Minimum of 6–8 years commercial or sales leadership experience in FMCG or luxury beverage sectors.
  


• Strong track record negotiating contracts and managing strategic partnerships.
  


• Bachelor’s degree in Business, Economics, or related field
  


• MBA or professional certification a plus.
  


• Excellent business acumen, analytical skills, and ability to drive commercial results.
  


• Proficiency in CRM/distributor management systems and Microsoft Office.