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Communications and Social Media Associate

Job Description - Communications and Social Media Associate

Summary: The Communications and Social Media Associate plays a vital role in strengthening Farmatago’s brand visibility and stakeholder engagement by crafting and executing strategic communication initiatives across digital platforms. This position is central to amplifying Farmatago’s impact within the agribusiness ecosystem through compelling brand storytelling, consistent messaging, and dynamic content creation. The Associate ensures a cohesive and professional digital presence by managing social media channels, developing high-quality content, and leveraging data-driven insights to optimize performance. By collaborating with internal teams and monitoring industry trends, the role drives meaningful audience engagement and supports the organization’s mission through effective, timely, and strategic communication.

Responsibilities:
  • Develop and execute social media strategies to enhance Farmatago’s online presence and audience engagement.
  • Create, curate, and manage high-quality content across social media, website, and email communication channels.
  • Manage social media accounts, including content scheduling, publishing, and performance tracking.
  • Monitor social media trends, audience behavior, and engagement metrics to refine content and campaigns.
  • Support the development of communication materials such as newsletters, reports, press releases, and marketing collateral.
  • Ensure consistent brand messaging, tone, and visual identity across all communication platforms.
  • Engage with online audiences by promptly and professionally responding to comments, messages, and inquiries.
  • Collaborate with internal teams to gather content, stories, and updates for communication purposes.
  • Support the promotion of Farmatago’s events, programs, and partnerships through digital and offline channels.
  • Track and report on key performance metrics including reach, engagement, and audience growth.
  • Maintain a content calendar to ensure timely and consistent communication activities.
  • Stay updated on industry trends, digital tools, and best practices in communications and social media management.
Requirements:
  • Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
  • 2+ years of experience in social media management, content creation, or communications.
  • Proven experience with social media platforms (e.g., LinkedIn, Twitter/X, Instagram, Facebook) and content scheduling tools (e.g., Hootsuite, Buffer).
  • Strong writing and editing skills with a keen eye for brand voice and visual aesthetics.
  • Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is highly desirable.
  • Experience with analytics platforms (e.g., Google Analytics, Meta Business Suite) to track and report performance.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Familiarity with agribusiness, sustainability, or food systems is a plus.
  • Strong collaboration and interpersonal skills to work effectively across departments.


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