We are a leading peanut-based food company, producing nutritious and affordable
products under the Nutzy brand. With factories in Lagos and Kano, we are committed to sourcing locally,
empowering smallholder farmers, and delivering high-quality products to millions of Nigerian households.
We are scaling rapidly and seek a Consumer Insights & NPD Manager to strengthen our innovation and
product pipeline.
Role Purpose
The Consumer Insights & NPD Manager will lead our efforts to research consumer preferences,
identify usage occasions, and test new product concepts for market acceptance. This role bridges
consumer insights with product development, ensuring new products are technically viable, competitively
priced, and aligned with market needs. The role will work closely with QC, GM, Finance, and Design teams
to bring new products to market.
Requirements
Key Responsibilities
Consumer Insights & Market Testing
⢠Research usage occasions (e.g., custard, pap, bread) and gather feedback from consumers, wholesalers,
and factory staff.
⢠Conduct product acceptance tests and validate price points with consumers to assess purchase intent.
⢠Meet with customers and distributors to understand preferences on product features, pricing, and
packaging.
New Product Development
⢠Collaborate with the QC Manager to define ingredient and quality requirements.
⢠Work with the General Manager to source bulk inputs and pricing.
⢠Partner with Finance to develop competitive pricing structures.
⢠Coordinate with the graphic designer on packaging concepts and branding.
⢠Manage NAFDAC registration and compliance for new products.
⢠Provide product samples to wholesalers and track performance in the market.
Pipeline Products
⢠Support the development and launch of upcoming products: Peanut Powder, Kuli Kuli, Groundnut Oil, Sisi
Pelebe, Spicy Peanuts, Flavoured Peanut Puffs, Cheeseballs, and Sugar-coated Peanuts.
Preferred Qualifications
⢠Bachelorâs degree in Marketing, Business Administration, Food Science, or Consumer Psychology.
Masterâs degree (MBA, Consumer Insights, or related) is an advantage.
⢠4â6 yearsâ experience in FMCG (food & beverages preferred).
⢠Proven track record in consumer research, product development, or innovation management.
⢠Experience with consumer testing, focus groups, and market validation.
⢠Familiarity with NAFDAC processes and FMCG compliance requirements (preferred).
⢠Strong analytical skills to translate consumer data into actionable strategies.
⢠Understanding of pricing strategy and financial modelling.
⢠Ability to collaborate across functions QC, Finance, Sales, Marketing, and Design.
⢠Excellent communication and presentation skills.
⢠Highly organized, proactive, and able to manage multiple product pipelines simultaneously.
Apply Now
Activate JobCopilot
Your email job alert is now active!