Content Marketing Specialist

Duplo is a Lagos-based fintech startup that enables businesses in Africa automate their spend management, simplify cross-border payments, and control business finances all on one platform.

We want to make B2B payments as simple as P2P payment apps. Most business payments in Africa are made offline….yikes. We are on a mission to transform this. We are backed by top investors, including Tribe Capital, Commerce Ventures, Liquid2 Ventures, My Asia VC, Soma Capital, YCombinator, Oui Capital, and others.

This is a unique opportunity. You'll have the responsibility and resources to take a significant part in the creation of a paradigm-changing product that will impact millions.

We are looking for a highly creative and data-driven Content Marketing Specialist to own and execute content strategies that drive brand awareness, lead generation, engagement, and customer conversion. You will play a key role in shaping how our audience interacts with Duplo across digital channels, from social media to email campaigns and thought leadership.

Key Responsibilities

• Content Strategy & Planning:
   Develop and execute content strategies aligned with Duplo’s short and long-term marketing objectives to drive brand visibility, inbound leads, and conversions.
  
  


• Content Creation & Execution:
  Write clear, compelling, and error-free content for various platforms — including blog posts, email campaigns, e-books, newsletters, and ad copy.
  
  


• Editorial Oversight:
  Oversee all content initiatives to ensure consistency in brand voice, messaging, and a positive customer experience.
  
  


• Social Media Management:
  Build and manage Duplo’s social media strategy (LinkedIn, Instagram, Facebook, Twitter). Lead content creation, scheduling, analytics, and engagement across platforms and the Duplo Community.
  
  


• SEO & Performance:
  Apply SEO principles in all content creation to optimize discoverability. Track content performance and derive insights to improve impact.
  
  


• Email Marketing:
  Write engaging email communications to nurture both existing and prospective client relationships.
  
  


• Community & Events:
  Support the Marketing Lead in setting up events and activations that grow Duplo’s visibility within the internal and external finance community.
  
  


• Trend Monitoring:
  Stay updated on industry trends, customer insights, and content best practices to inspire fresh ideas and strategies.
  
  

Requirements

• Minimum of 5 years of experience in content marketing, copywriting, or editorial roles


• Strong writing, editing, and proofreading skills


• Familiarity with CMS platforms (e.g., WordPress), Google Analytics, SEO tools, and social media management tools


• Experience managing multiple social channels and creating content calendars


• Ability to think strategically and execute with attention to detail


• A portfolio of published content or sample writing projects is a plus


• Experience working in tech, SaaS, or fintech is a strong advantage


• Have an eye for brand tone and consistency