Digital Campaign Manager

Key Responsibilities

Social Media & Creative Leadership
 

• Own PalmPay Nigeria’s social media presence, overseeing both day-to-day content execution and campaign design and delivery, while collaboratively shaping strategy with management.
• Lead the social media and creative team, ensuring campaign narratives are translated into compelling, platform-native content that aligns with brand guidelines and best practices.
• Guide the development of social-first creative ideas, including short-form video, UGC, testimonial-driven content, and creator collaborations.
• Maintain a consistent brand voice, messaging, and creative quality across all social executions.

Campaign Development and Cross-functional delivery

• Lead the ideation, planning, and execution of integrated, omni-channel marketing campaigns.
• Set campaign objectives and KPIs, develop creative concepts, and oversee execution from conception through post-campaign analysis.
• Project manage campaigns, ensuring social executions are effectively extended into PR, paid media, partnerships, offline activations, and in-app placements and vice-versa as needed.

• Actively collaborate with internal teams (including product, growth, PR, and compliance) and external partners (such as agencies, influencers and merchant partners).
• Maintain regular communication, structured check-ins, and transparent updates to ensure stakeholder buy-in and smooth execution.
• Foster a culture of data-driven execution, active collaboration, transparent reporting, and continuous improvement.

Budgeting, Project Management & Reporting

• Prepare and manage detailed campaign budgets, allocating resources across social media, influencer activity and paid amplification.
• Identify, negotiate with, and project manage relevant agencies, influencers, and media buying partners.
• Oversee campaign execution across social and integrated channels, using structured project management tools to track timelines, dependencies, and responsibilities.
• Proactively manage and escalate risks, changes, and bottlenecks, keeping stakeholders informed and aligned.
• Track and report on campaign and social performance, including engagement, reach, follower growth, influencer impact, and overall campaign outcomes, using insights to inform future optimisation.
   

About You